By Lcid Crescent D. Fernandez I’ve been sitting on this column for quite a while now as several people have asked me about a specific execution of advertising that has been gaining ground in Iloilo City: influencer marketing. The logic is simple: social media is the fastest, cheapest, and most widespread platform with a basic
July 14, 2020
By Lcid Crescent Fernandez We’re not heroes. Today, Daily Guardian crested 100,000 likes on Facebook. Since we started in April of 2019 at 16,000+ likes, that gives us a growth rate of 625% in a period of 14 months. This we have done with innovation and new platforms. However, at the core of what
June 6, 2020
By Lcid Fernandez Yesterday (May 18) marked the first weekday since the General Community Quarantine took effect in Iloilo City. Half of us returned to work despite the fear of the virus. Half of us (like me) stay at home, having the privilege to work while quarantined. Nobody knows what to expect. Nobody knows if
May 19, 2020
By Lcid Crescent Fernandez Two days after we celebrated World Press Freedom Day, a national press institution was told to cease and desist. It is publicly known that Congress has been ordered to do nothing on the application for the franchise renewal of ABS-CBN. The President’s feelings and ego, it seems, have won over the
May 6, 2020
We are now a year and 1 day removed from the rebrand of Daily Guardian. On his 52nd Birthday, Papa trusted us with his life’s work. It has been an incredible 12 months of learning for Kuya Lawrence Clark Fernandez and me. Journalism was something we have been around since we were born, but we
April 13, 2020
The Iloilo United Royals ended their debut season in the Maharlika Pilipinas Basketball League, falling to Basilan Steel after Richard Escoto exited the third quarter on an ugly ankle injury. They closed the Lakan season as the best expansion team in the league. This feat is not an easy one. The team that eliminated us,
February 26, 2020
By Lcid Crescent Fernandez Being a journalist in the age of memes and the advent of fake news is quite a challenge. People are quick to discredit you and call your reports fake. I applaud this vigilance as fake news peddlers must be eradicated. The effect and power of the media on the general public
February 6, 2020