People will hurt you. They’ll lie to you, steal from you, betray you. They’ll leave you in the dust like the loser you are. No matter who we are, we’re always going to experience some form of heartbreak or failure. That’s the inevitability and the beauty of life. There is the
February 27, 2023
New years are like a save point in an early 2000s RPG game. You stop for a while, save your progress, and you get yourself mentally ready for the next phase of the campaign or a possible boss fight. You’d also check your inventory and your items to see if you’re ready to take on
January 13, 2023
Let’s go back 2 years to 2020 when MORE Electric and Power Corporation had just been granted the franchise to operate as the electricity distribution utility for Iloilo City. We were a very angry city then, and arguably rightfully so. It wasn’t a good time to be a MORE Power
July 30, 2022
About 20+ years ago when I was still little Lcid, my mom and I were finishing up groceries at Atrium mall. Back then, they used to have this bazaar set-up in between the two escalators, right in front of the groceries. I passed by this tiny red plastic toy that was
July 27, 2022
By Lcid Crescent Fernandez In 2016, we saw the potential of social media as the main platform to deliver huge returns (and the win) for electoral candidates. In 2019, many others jumped on the platforms as their main sources of communication to reach their audience. Today, we’re going to take a look at the most
October 11, 2021
By Lcid Crescent Fernandez We’ll take a break from the usual business and marketing-related topics for this column as I’d like to talk about an advocacy I’m very passionate about: having Filipinos, particularly the youth, vote in the elections. In democracies, we always emphasize the power of the people. And it is true. The most
August 6, 2021
By Lcid Crescent Fernandez “And when everyone’s super, no one will be” – Syndrome, The Incredibles movie In the previous column, we discussed the importance of avoiding the one marketing mistake businesses shouldn’t make: not marketing enough. In that column, we talked about the importance of defining one’s audience and then marketing appropriately for that
July 26, 2021
By Lcid Crescent Fernandez So you’ve had your idea and developed it into a product or service. Then you built your business and have successfully launched. Congratulations! What’s your next move? What will you focus on outside of delivering your brand promise? That’s when you go into the wonderful world of marketing. In the previous column,
July 21, 2021
By Lcid Crescent Fernandez Branding is easy. All you need is a good name, an aesthetic logo and a tagline, right? Well, not exactly. It is simple to define, but a bit complicated to encapsulate in practice. Branding is the aggregate identity of your business. This means that everything that relates to your business (what
July 13, 2021
By Lcid Crescent Fernandez Almost two years ago, my partners and I started Prometheus, the first and only full service public relations firm and marketing agency in Iloilo City. Wide-eyed young professionals that we were, we went in with youthful vigor and intense enthusiasm. We immediately hit a few brick walls, and we tripped a
July 10, 2021
By Lcid Crescent Fernandez As we have eased into online classes in the past few months with no timetable for face-to-face classes resuming soon (I am completely unwilling to attend face-to-face classes until medical solutions are found), our schools have valiantly attempted to migrate the educational system to the digital sphere. However, instead of migrating
November 15, 2020
By Lcid Crescent D. Fernandez I had a professor during my first year in the UP College of Law. He was a brilliant man who taught us Persons and Family Relations, but he had a unique dimension to his teaching style. At the end of every class, he would have us meditate in a
September 23, 2020