Jordan Brand, Titan Celebrate Philippine Streetball

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Jordan Brand and TITAN recently celebrated streetball culture in the Philippines with a two-day invitational tournament held at Brgy. 830 Court in Manila.

The event, held from May 18 to 19, 2024, brought together a diverse community of basketball enthusiasts and artists from across the Philippines, united by their love for the game.

The tournament is part of Jordan Brand’s ongoing commitment to expanding its presence in the Philippines and supporting the country’s youth through basketball culture and increased access to sports.

The games took place on a refurbished court under the Mabini Bridge, featuring electrifying 5-on-5 matches. The format followed a race to 23 points or the highest score after 23 minutes. The finals showcased a throwback to traditional streetball with a winner-take-all race to 23 points.

A team from Cebu, led by Filipino basketball legend Dondon Hontiveros, won the men’s division championship and a cash prize of 300,000 pesos. They defeated HoopX, a Manila-based social media company with over a million followers, in a fiercely contested final.

Other teams in the men’s division included squads from San Juan, Cainta, Davao, Quezon City, Biñan, and the iconic Tenement court in Taguig.

In the women’s division, Team Hustle, led by Philippine basketball icons Raiza Palmera-Dy and Allana Lim, clinched the championship. They triumphed over Team Baseline, which featured women’s national team players Afril Bernardino, Khate Castillo, Camille Claro, and Snow Peñaranda.

Team Hustle also received a prize of 300,000 pesos. Teams from Monarchs, Tenement, Cebu, and Davao completed the women’s division lineup.

Aside from the intense 5v5 action, the event featured live performances by renowned rappers Alex Bruce and Al James, and 1v1 exhibition games with Filipino streetball legends The Reaper and Kalye Irving.

Attendees enjoyed Filipino street food such as isaw (pig and chicken intestines) and samalamig (jelly cooler). Adding to the streetball atmosphere was a pop-up barbershop set up by TITAN.