ABSI joins CCAP to elevate customer experience in IT-BPM industry

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Asti Business Services Inc. (ABSI), a leading tech-enabled shared services and outsourcing company, has joined the Contact Center Association of the Philippines (CCAP), strengthening its dedication to providing cutting-edge technological solutions to enhance customer experience in the constantly changing business process management field.

ABSI, under the Asticom Group of Companies, utilizes its Centers of Expertise in areas such as Customer Experience, Corporate Services, Finance, Human Resources, and Information Technology to offer clients all-encompassing services. Through the integration of technology and the promotion of digital transformation, ABSI not only empowers businesses but also fuels their growth.

The partnership with CCAP, known for its vital role in nurturing and advancing the Philippine IT-BPM industry, resonates with ABSI’s goal to foster innovation and excellence. CCAP’s High Impact Programs (HIPs) are crafted to boost industry growth and hone domain expertise, ensuring Filipino talent are prepared for swift technological changes.

Mharicar Castillo-Reyes, President and CEO of Asticom Group of Companies, shared her excitement about ABSI’s affiliation with CCAP, stating, “We are thrilled to join CCAP, an esteemed association that shares our mission of improving the lives of our fellow Filipinos. This collaboration will enable ABSI to expand our reach and further enhance our service offerings, ultimately benefiting our clients and further contributing to the country’s economic recovery.”

CCAP’s programs offer a broad spectrum of initiatives that focus on enlarging talent supply, sustaining a conducive business environment, stimulating industry innovation, and fostering thought leadership among its members. ABSI’s participation in CCAP’s activities will add to the joint industry efforts to elevate the Philippines’ contact center sector to unprecedented levels.

Rosario Cajucom-Bradbury, CCAP Managing Director, warmly welcomed ABSI, and said: “ABSI dedicates itself to ‘’Above and Beyond Service Innovation,’ an apt description of what its partnership with us will evolve into as the CCAP moves forward to unprecedented levels of Customer Experience (CX) in the Philippines, including sustainability in the countryside, that is fueled by inclusivity running parallel with innovation and transformative change. On behalf of CCAP, we welcome ABSI in our journey of growth, development, and improvement of the country and the Filipino.”

The collaboration positions ABSI as an influential player in shaping the future of the shared services and outsourcing landscape not only in the Philippines but also in the Southeast Asian region. ABSI’s ability to leverage its technological expertise to deliver superior customer experience will drive growth, while CCAP will serve as a platform for collaboration and support across the industry.

ABSI aims to become the leading shared services provider in the Philippines and Asia by 2029, driving innovation and transformation through Above and Beyond Service Innovation. ABSI is a subsidiary of the Asticom Group of Companies, a Philippine-based shared services company under the Globe Group.

CCAP is a leading industry association that backs the growth and development of the Philippine IT-BPM industry. CCAP’s programs are tailored to fortify domain expertise, utilize technological advancements, and guarantee the future readiness of Filipino talent.