About 20+ years ago when I was still little Lcid, my mom and I were finishing up groceries at Atrium mall. Back then, they used to have this bazaar se...
By Lcid Crescent Fernandez In 2016, we saw the potential of social media as the main platform to deliver huge returns (and the win) for electoral cand...
By Lcid Crescent Fernandez We’ll take a break from the usual business and marketing-related topics for this column as I’d like to talk about an advoca...
By Lcid Crescent Fernandez “And when everyone’s super, no one will be” – Syndrome, The Incredibles movie In the previous column, we discussed th...
By Lcid Crescent Fernandez So you’ve had your idea and developed it into a product or service. Then you built your business and have successfully laun...
By Lcid Crescent Fernandez Branding is easy. All you need is a good name, an aesthetic logo and a tagline, right? Well, not exactly. It is simple to d...
By Lcid Crescent Fernandez Almost two years ago, my partners and I started Prometheus, the first and only full service public relations firm and marke...
By Lcid Crescent Fernandez As we have eased into online classes in the past few months with no timetable for face-to-face classes resuming soon (I am ...
By Lcid Crescent D. Fernandez I had a professor during my first year in the UP College of Law. He was a brilliant man who taught us Persons and Fami...
