Trip.com unveils AI travel planner for personalized itineraries

Trip.com has launched Trip.Planner, an AI-powered travel planning tool designed to create smart, real-time itineraries tailored to each traveler’s unique preferences and travel style.

The new platform aims to simplify complex trip planning by offering an intelligent, one-stop hub that consolidates everything from destinations and transport to real-time recommendations and point-of-interest data.

“Trip.Planner is a cutting-edge tool that combines reliable data with rich itinerary management to redefine how travellers plan their journeys,” said James Liang, co-founder and chairman of Trip.com Group.

“We will continue to push the boundaries of innovation to create greater value for our users,” he added.

Key Features of Trip.Planner:

All-in-One Integration
Flights, trains, hotels, restaurants and attractions are all integrated into your itinerary with real-time availability. Travellers can plan and book everything directly from their itinerary view, eliminating the need to switch between platforms.

Built for Trust

Moreover, users can benefit from trusted, real-time travel data. You can view prices, availability and detailed descriptions for travel options. The AI also recommends attractions that are open, seasonally relevant, and accessible, using officially verified opening hours, typical visit durations, and transport estimates for a smooth, realistic plan.

Recommendations are practically tailored to your destination — for example, suggesting relevant airport transfers, car rentals in remote areas, or day tours in urban spots.

For additional expert assistance, Trip.Planner includes expert-vetted recommendations available via the in-app AI chat, perfect for big milestone trips or niche experiences.

Style-Based Itineraries, Tailored to You

Trip.Planner adapts to your personal travel style, whether you’re a culture buff, first-time visitor, or on an inter-generational excursion. You can select from user preferences such as:

• Family-Friendly: Kid-friendly options, like theme parks and wildlife encounters.
• Classic: Iconic sights and must-see highlights, ideal for first-time visitors.
• Elderly-Friendly: Lower-intensity activities with easy access and relaxed pace.
• Cultural: Museums, performances, or experiences that reflect local arts.
• Cityscape: Urban-focused —shopping, dining, nightlife and city walks.
• Nature: Outdoor and scenic spots like parks, beaches, and reserves.
• Historical: Significant landmarks, traditional districts and heritage sites.

Additionally, if you’re travelling on a budget, it can tailor a personalised itinerary that fits your spending preferences too.

Flexible, User-First Interface
Planning starts with just three questions: destination, trip duration, and your travel style. From there, Trip.Planner generates an itinerary for you. You can preview it within the in-platform map and easily visualise routes for your travels.

If you have prior bookings on the Trip.com platform, you can import them to into your itinerary or adjust plans easily with the canvas-style editing, where you can rename, reorder attractions, replace and delete activities and add on notes. A floating AI button stays active at all times, offering real-time, on-demand suggestions as users edit their trips.

A One-Stop Travel Planning Hub
Trip.Planner replaces spreadsheets, bookmarks, and endless tabs. It combines trip building, bookings, and curated inspiration in one place.

Beyond efficiency, it’s also built for trust. Recommendations are drawn from millions of data points across Trip.com, including Trip.Best picks, Trip.Pulse, and Trip.Events data — top-rated and timely experiences trusted by a global user base—ensuring each suggestion is reliable and grounded in what travellers actually love.

“With Trip.Planner, we are offering a truly smart assistant that adapts to user preferences, simplifies decision-making, and puts joy back into trip planning,” said Bonnie Bao, Director of Product for Itinerary & Map, Content Center, Trip.com Group.

Trip.Planner is currently available on English-language Trip.com sites in select regions*, with access expanding progressively to users in the coming months.

(*Full list of supported regions as of date: United States, Canada, the United Kingdom, Australia, New Zealand, Hong Kong, Malaysia, Saudi Arabia, United Arab Emirates, Israel, Thailand, Indonesia, the Philippines, India, Pakistan, Belgium, Ireland and general English-language markets.)