Philippines Achieves PHP 721M Sales Leads at ITB Asia 2024

The Philippines, spearheaded by the Tourism Promotions Board (TPB) Philippines, made a significant impact at the Internationale Tourismus Börse (ITB) Asia 2024, held October 23-25 at the Sands Expo Convention Centre in Singapore.

The delegation, featuring 29 exhibitors, generated PHP 721,649,741.20 in sales leads, reflecting an impressive 378.34% increase from last year.

Prominent exhibitors included world-class hotels and resorts such as Solaire Resort Entertainment City, Dusit Thani Manila, City of Dreams Manila, Fili Hotel – Nustar Resort Cebu, Hotel101 Group, Tambuli Seaside Resort and Spa, Novotel Manila Araneta City, Grand Hyatt Manila, Valero Grand Suites by Swiss-Belhotel, The Manila Hotel, Astoria Hotels and Resorts, Lalaguna Villas Luxury Dive Resort and Spa, Henann Regency Resort and Spa, Paradise Garden Boracay Resort Hotel & Convention Center, Lihim Resorts El Nido, Jpark Island Resort & Waterpark, and Club Agutaya Inc.

The Philippine pavilion also showcased unique experiences through exhibitors such as GI Philippines Corporation (Biyaheko), Boracay Adventures Travel N Tours, Life Style Luxury Travel Corporation, Southeast Travel Corporation, Uni Orient Travel Inc., Quasar Travel and Tours, Shroff Int’l Travel Care Inc., Via Philippines Travel Corporation, and Luxure Holidays Inc.

Major tourism industry players, including Philippine Airlines, Subic Bay Metropolitan Authority, and the Philippine Retirement Authority, further highlighted the Philippines as a premier destination for both leisure and business travelers.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles underscored the event’s importance, saying, “ITB Asia is a key platform for strengthening the Philippines’ position as a world-class tourism destination. Our participation helps drive sustained growth and establish valuable partnerships that translate into long-term success.”

Nograles added, “Whether it’s for leisure or MICE (meetings, incentives, conferences, and exhibitions), we aim to ensure that the Philippines remains a preferred and competitive choice on the global stage, driving sustained growth and transforming interest into tangible sales and partnerships.”

As one of Asia’s premier B2B travel trade shows, ITB Asia connects top international buyers and exhibitors, providing the ideal environment for fostering lasting relationships and promoting diverse tourism offerings.

This year’s results reflect the growing global demand for Philippine travel, solidifying the country’s position as a top destination for both leisure and business tourism.