Philippine poultry demand highlights growing import role

Poultry meat consumption in the Philippines is forecast to reach around 2.38 million tonnes in 2026, up 6% from the 2025 estimate, as demand continues to rise amid lifestyle changes and seasonal factors.

According to USDA Foreign Agricultural Service data published in the “Poultry and Products Annual – Philippines” report in September 2025, poultry consumption is growing mainly because of its relatively lower price compared with other protein sources, wide availability, and the expansion of the foodservice and quick-service restaurant sectors.

A growing population and steady economic growth are also helping drive further increases in poultry consumption.

As demand rises, international trade is playing a greater role in the market. Poultry meat imports are expected to increase by around 2% in 2026, supported by market needs and the price competitiveness of imported products.

Trade liberalisation and a growing number of approved suppliers are also strengthening the import trend.

European Union poultry exports to the Philippines reached around 7,800 tonnes in the first two months of 2026, up by around 25% from the same period in 2025, according to data from the European Commission’s DG AGRI.

Polish exports accounted for a significant share of those supplies.

Demand for poultry is especially visible in May, when numerous local fiestas take place across the Philippines. In many regions, the celebrations include shared meals prepared at home and on a larger scale for local events, with chicken dishes often among the preferred choices.

With poultry meat demand rising, stable and predictable supply is becoming increasingly important. European producers said their production model is based on clear standards and controlled processes at every stage of the supply chain, from farming to distribution.

“In markets such as the Philippines, where demand for poultry meat is growing steadily, supply stability and consistent product quality are key. The European poultry sector is well prepared to meet these needs. These are exactly the values – quality, safety and transparency – that we highlight through our activities as part of the European Poultry – From Our Farms to Your Tables campaign, co-financed by the European Union,” said Dariusz Goszczyński, President of the National Poultry Council – Chamber of Commerce (KRD-IG) in Poland.