PDIC wraps 24th depositor awareness week nationwide

The Philippine Deposit Insurance Corp. successfully concluded the nationwide observance of the 24th Depositor Protection and Awareness Week from June 16-22, reinforcing its commitment to promoting financial literacy, depositor confidence, and a stronger culture of saving in banks among Filipinos.

Centered on the theme, “Kapag sa bangko may ipon, handa anumang panahon,” this year’s celebration underscored the importance of keeping deposits in banks to help individuals and families respond to life’s uncertainties while working toward long-term financial security and future goals.

The observance comes as PDIC continues to provide deposit insurance coverage of up to PHP 1 million per depositor, per bank, strengthening protection for bank depositors and supporting confidence in the financial system.

To maximize the campaign’s reach, PDIC mobilized the support of banks, bank associations, government agencies, and private-sector partners, which disseminated DPAW information materials through their digital platforms, social media channels, and office premises.

The campaign’s visibility was further amplified through text blasts made possible by PDIC’s partnership with the Philippine Information Agency, enabling the DPAW message to reach millions of Filipinos nationwide.

As part of its public awareness campaign, PDIC released a series of feature articles highlighting how saving in banks empowers individuals to navigate life situations, from emergencies and unexpected expenses to education, entrepreneurship, and retirement.

Published through the online platforms of national and local media organizations, the stories reinforced the importance of responsible saving as a lifelong financial habit.

PDIC also launched its first DPAW digital magazine, a publication designed to deepen public appreciation of DPAW and its significance to the Philippine financial system.

Available through the PDIC website, the magazine featured messages from President Ferdinand R. Marcos Jr., Bangko Sentral ng Pilipinas Gov. Eli M. Remolona Jr., Finance Secretary Frederick D. Go, and heads of bank associations, alongside informative articles that echoed the campaign’s central message of financial preparedness and resilience.

PDIC also strengthened its digital engagement through a special DPAW edition of its “Patanong sa PDIC. Sagot ni POLA!” social media series, providing the public with accessible and practical information on DPAW, deposit insurance, and smart saving practices.

POLA, or the PDIC Online Assistant, is the corporation’s artificial intelligence-powered chatbot.

By delivering financial education in an engaging and easy-to-understand format, the campaign encouraged more Filipinos to make informed financial decisions and cultivate healthy saving habits.

The successful conclusion of the 24th DPAW reflects the collective commitment of PDIC and its partners to foster a financially informed and resilient nation.

Through sustained depositor education and stronger stakeholder collaboration, PDIC continues to promote depositor confidence, encourage responsible banking, and contribute to the stability of the Philippine banking system.

The annual observance of DPAW is mandated under Presidential Proclamation No. 358, issued in 2003, to reinforce public trust in the banking system, promote financial literacy, and strengthen the stability of the country’s financial sector.