PDIC rolls out revised bank advertising rules at BMAP

The Philippine Deposit Insurance Corporation (PDIC) urged banks to help strengthen depositor awareness and protection as it briefed members of the Bank Marketing Association of the Philippines (BMAP) on new advertising requirements during a recent learning session at the BPI Townhall.

PDIC Vice President for Corporate Affairs Group Jose G. Villaret, Jr. led the discussion on Regulatory Issuance No. 2025-01, the revised rules on advertisements and the proper use of the PDIC seal, insurance statement, decals, standees, and signages that took effect on July 15, 2025.

The update aligns with the increase in maximum deposit insurance coverage to PHP 1,000,000 per depositor on March 15, 2025, with the rules intended to reinforce public trust in the banking system.

Villaret explained that the PDIC seal is the visual representation of the Corporation’s values of protection, service excellence, simplicity, clarity, and transparency, and that it is not intended for general bank use and may only be displayed with prior written consent from PDIC.

The PDIC Insurance Statement, “Deposits are insured by PDIC up to P1 Million per depositor,” must be used in full in all advertisements for deposit products across television, radio, print, billboards, websites, social media, and other official digital platforms.

The statement should appear in the final frame for video advertisements, must be audibly voiced in audio materials, and must be legible and visible in print or written advertisements.

Villaret reiterated that PDIC signages, which are symbols of protection and assurance for the depositing public, must be prominently displayed in bank premises.

The physical decal should be placed at the bank’s entrance, while its digital counterpart should be available on the bank’s website, apps, ATMs, and other digital platforms.

Under the new regulations, the physical standee must be visible on all teller counters and new accounts counters.

More than safeguarding the integrity of PDIC’s identifiers, Villaret emphasized that the proper implementation of the revised rules empowers bank personnel to become strong advocates for public confidence, which is essential to ensuring the stability of the financial system.

Completing the panel of speakers at the BMAP Learning Session were distinguished industry leaders representing telecommunications, digital infrastructure and innovation, and financial services: Dr. Donald Patrick Lim of DITO CME and Udenna Corporation, Eddie Lee of Amplifai Services, Inc., Vic Barrios of Digital Edge DC Philippines, and Maricris Salud of the Bangko Sentral ng Pilipinas.