Mang Inasal wins Silver Anvil

Mang Inasal, the country’s Grill Expert, bagged a Silver Anvil under the Public Relations Tool – Social Media category at the 58^th Anvil Awards held recently at the Marriott Grand Ballroom in Newport City, Pasay.

The recognition was for Mang Inasal’s Mother’s Day Digital Marketing and PR campaign titled #MomsRuleAtMangInasal that utilized Facebook as its primary tool in generating awareness and engagements for its week-long dine-in promo in May 2022. The campaign engaged social media users by creating diverse content, such as hosting a virtual Mother’s Day Conference, and running a dine-in photo challenge that drove customers to stores to celebrate the season.

Conferred annually by the Public Relations Society of the Philippines, the Anvil is a symbol of excellence in public relations in the country. The Anvil Awards recognize outstanding public relations tools, programs, and practitioners discerned by select PR professionals and assessed by a distinguished multi-sectoral jury.

In 2022, Mang Inasal was also honored by the Marketing Excellence Awards-Philippines with a Silver Award – Excellence in Viral Marketing for the brand’s “16 Cups Challenge.”

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