Local drugstore to boost market presence in WV

By Glazyl Y. Masculino

BACOLOD City – A local drugstore in Negros Occidental is eyeing to open more branches to further strengthen its market presence in Western Visayas.

Grace Pharmacy has the most number of pharmacy branches in Negros, with 76 including those in Panay.

As part of their initiatives to widen their reach in the region is the staging of the annual raffle promo dubbed “Love ka gid sang Grace Pharmacy.” The activity also marked the 48th anniversary of the drugstore.

Now on its second year, two grand winners of trip to Hong Kong with P50,000 pocket money and P300,000 in cash received their prizes from Grace Pharmacy in rites held at Italia Restaurant here on Wednesday.

Sixty-three-year old Gina Ang, a sari-sari store owner here, won the trip to Hong Kong plus P50,000 pocket money. “I am very thankful, I never expected that I can win in raffle promo like this,” she said.

For 40-year old Hailene Quijano, of Barangay Zone 2 in Cadiz City, the P300,000 cash prize is a timely blessing as her husband is currently undergoing dialysis.

Quijano, a dried fish vendor, said that she’s really thankful for the wonderful gift God has given her, adding that the prize is really a big relief to their family.

The pharmacy also raffled off 48 prizes including one year supply of Enervon for 36 lucky winners, P5,000 worth of groceries each for five winners, smartphones for three winners, and LED TV for two winners.

They were among the participants who earned raffle coupons by purchasing participating Unilab products in any of the branches of Grace Pharmacy. The promo period was from July to December 2019.

Carlo Reodica, key accounts manager of Unilab-West Visayas, said they will continue to dominate the regional market through the help of Grace Pharmacy.

He said they are planning to expand in other provinces especially in Panay Island and also in outskirt areas in Negros to improve their reach and cater to more customers.

The pharmaceutical company has been partnering with Grace Pharmacy for various programs like the drugstore’s anniversary promo.