Kaspersky bets on APAC enterprise cybersecurity growth

Asia-Pacific has emerged as a key growth engine for Kaspersky’s global enterprise business as cyber threats intensify, digital transformation accelerates, and customers demand greater transparency from cybersecurity vendors, the company said.

Kaspersky, a global cybersecurity and digital privacy company with nearly 30 years of expertise, said it is sharpening its enterprise focus across APAC as organizations in the region look for more advanced and customizable defenses.

The company operates in more than 200 countries and territories and offers more than 40 business-to-business and business-to-consumer solutions for individual users, small and medium-sized enterprises, large enterprises, critical infrastructure organizations, and government institutions, according to the company.

Kaspersky said it has maintained a strong presence in APAC for more than two decades, with representative offices in China, India, Japan, Malaysia, South Korea, Singapore, and Vietnam, and with more than 3,500 partners across the region.

The company said APAC became one of its fastest-growing enterprise markets in 2025, with Indonesia, India, Vietnam, and Greater China identified as markets of particular strategic interest.

Kaspersky said its enterprise portfolio is designed for organizations that require advanced, customizable, and intelligence-driven security approaches.

The company added that it works closely with regional partners to drive sustainable business growth through a broad cybersecurity ecosystem.

“Serving international enterprise customer, and in APAC in particular, is a strategic priority for our company,” said Inna Nazarova, Vice-President, International Corporate Sales at Kaspersky.

“With our experience, global threat intelligence and adaptable solutions, we are well positioned to help organizations focus on their core business as together with our partners work to provide a comprehensive resilient protection. We aim to evolve our partner ecosystem in the region to build advanced capabilities across our comprehensive product portfolio”.

“With our experience, global threat intelligence and adaptable solutions, we are well positioned to help organizations achieve more with comprehensive, resilient protection while enabling our partners to expand their business opportunities.”

Kaspersky said the urgency around cybersecurity is expected to deepen in 2026 because of three major factors.

Those factors, the company said, are the continued growth of cyber threats, the impact of digital transformation on business outcomes, and geopolitical fragmentation that affects trust and vendor accountability.

In 2025, Kaspersky said it detected approximately 500,000 malicious files a day, representing a 7% increase from a year earlier.

The company also reported a 59% surge in password stealer detections, a 51% increase in spyware detections, and a 6% rise in backdoor detections compared with 2024.

In APAC, Kaspersky said password stealer detections jumped 132% while spyware detections rose 32%.

“Cybersecurity is no longer just an IT function, it directly impacts business continuity and competitive advantage,” said Adrian Hia, Managing Director of Asia Pacific at Kaspersky.

“Organizations today must defend against everything from mass-scale attacks and fraud to sophisticated APT campaigns. Our global visibility and intelligence-driven approach give customers the insights they need to stay ahead of increasingly complex threat actors.”

The company said the mix of rising attacks and rapid modernization is pushing organizations across APAC to treat cybersecurity as a core business issue rather than a back-office technical function.

That shift is particularly relevant in a region where governments and companies are expanding digital services, cloud use, and cross-border operations, increasing both opportunity and exposure to cyber risk.

Kaspersky said it is responding by reinforcing its commitment to intelligent, transparent, and enterprise-ready cybersecurity solutions tailored to regional market needs.

The company said its global threat intelligence, enterprise momentum, and transparency practices position it to expand further in APAC and support organizations navigating a more complex and fragmented cyber landscape.

That regional push comes as Kaspersky has also been strengthening its presence in Southeast Asia, including a leadership appointment in late 2025 and long-term investment in Vietnam, signaling a broader effort to deepen its footprint in fast-growing digital markets.

Kaspersky was founded in 1997 and says it has protected more than 1 billion devices to date.

The company said it serves millions of individual users and nearly 200,000 corporate clients worldwide.