IPOPHL receives GI bid for Bohol Ubi Kinampay amid global ube craze

The Intellectual Property Office of the Philippines (IPOPHL) welcomed the application for geographical indication (GI) registration of the renowned Bohol Ubi Kinampay, a move aimed at protecting one of the country’s iconic heritage crops and positioning the Philippines at the forefront of the global ube craze.

Filed by the Provincial Government of Bohol, through the Bohol Economic Development and Investment Promotion Office (BEDIPO), the GI application seeks to formally recognize the qualities, reputation and cultural heritage of the Bohol Ubi Kinampay that are inherently linked to the province’s geography, soil, climate and traditional farming practices.

Known for its naturally vibrant violet flesh, earthy aroma and rich flavor, the Bohol Ubi Kinampay has long been regarded as the “queen of Philippine yams” and has become a sought-after ingredient in both local and international culinary markets.

GI protection could help shield the Bohol Ubi Kinampay from false origin claims and unauthorized use of the name, in the end strengthening consumer trust and market value. It can also help sustain local livelihoods and preserve traditional and organic farming practices that give the Bohol-grown variety its distinct aroma, texture and color amid growing concerns over the increased use of synthetic fertilizers.

“The world is now in the middle of a ‘purple gold rush,’ and GI protection can help the Philippines stake its claim in the growing global demand by strengthening its market identity and position,” IPOPHL Director General Teodoro C. Pascua said

“As ube becomes more global, we must make sure the roots of varieties from the country are not lost. GI protection helps ensure that the true heart of the Bohol Ubi Kinampay— its soil, story and people—remain Boholano and Filipino.”

As part of the registration process, IPOPHL will review the applicant’s submitted Manual of Specifications covering the product description, geographic production area, production methods, quality control measures, standards and labeling rules, as well as evidence linking the Bohol Ubi Kinampay’s distinct qualities, characteristics and reputation to Bohol’s natural conditions and traditional know-how.

The application comes as IPOPHL actively promotes origin-based branding. Over the years, it has been working closely with local government units, producers and community groups to advance GI awareness.

In 2023, the Office conducted seminar-workshops with producers of the Bohol Ubi Kinampay and the Alburquerque Asin Tibuok to help them better understand the registration process and how GI protection can help preserve heritage and create economic opportunities.

If approved, the Bohol Ubi Kinampay could be the second locally protected GI from Bohol after the Alburquerque Asin Tibuok.

To date, the Philippines has four registered GIs: Guimaras Mangoes, Aklan Piña,

Alburquerque Asin Tibuok and Tau Sebu T’nalak. (Janina Lim/Information Officer III)