HELLO, FILI

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THE FILI BRAND AND SYMBOL

Travelers who enjoy the good life will find Fili to be the new hotel in the Philippines that suits their sensory delight.  At Fili, they are looked after and pampered like they have never been because here, they experience genuine Filipino hospitality.

Fili is located in Kawit island that has a full view of the southern part of Cebu City and the newly built Cebu-Cordova Link Expressway. It is about 30 minutes from the Mactan Cebu International Airport via the CCLEX.

Fili will be the first hotel to rise in NUSTAR Resort & Casino, which is propped to be the first integrated resort in Cebu and the rest of southern Philippines. Expected to be the regional icon of the south, the resort boasts exceptional service in gaming, entertainment, leisure, retail, dining, and hospitality that caters to domestic and international guests alike.

Fili is the new 5-star, genuinely Filipino hotel owned and run by Robinsons Hotels and Resorts for discerning luxury travelers. It is envisioned as a chain that will expand and operate in Metro Manila and other parts of the Philippines and Southeast Asia, promising the global charm of Filipino hospitality where luxury is experienced in the details of Filipino care.

That Filipino hospitality is beamed from the hotel’s symbol—the parol or lantern that is ubiquitous in many homes, offices and public places in the Philippines during Christmas.

The parol symbolizes light and warmth, and its sight evokes comfort, joy and pride in the Filipino beholder. The parol seemingly assures the guests: You are home and let me take care of you. Fili welcomes its guests with the promise of warm hospitality, efficient service, and genuine care during their stay.

THE FILI VALUES

The Fili staff are deeply rooted in their Filipino heritage and are well versed in multi-cultures. They always find a reason or two to celebrate their rich and diverse culture and are proud to share it with the guests. But they also are not shy about learning from their guests. Fili guests will find it easy to engage the Fili staff in conversations about any topic under the sun or anything Cebu.

The Fili staff are a joyful lot, casting positive vibes at everyone around them. Their joyfulness spreads to the guests who will feel welcomed every moment of their stay at Fili. It is the Fili staff’s complete pleasure to serve them.

Furnishings of the rooms and art work and installations in common spaces also speak of the luxury hotel’s pride in the Filipino heritage, culture and craftmanship.

Fili also holds the distinction of being the hotel with a view up close of Cebu’s new pride, the Cebu-Cordova Link Expressway.

At Fili, the best of the Philippines is celebrated with pride and joy.

UNIQUELY FILI

Fili promises to serve a distinct Filipino luxury experience that hotel staff find joy in giving and guests receiving. This brand story is anchored on Filipino traits that express the hospitality, joyfulness and efficient service distinct to Filipinos.

The Fili staff already understand the preferences of guests at the point of reservation. Guests are picked up in limousines at the airport and welcomed upon arrival at the hotel with the Fili signature drink. Suites and villas come with butlers or mayordomos.

Fili makes sure that guests are looked after and attended to in the best way it can, starting from their arrival until after their stay. Fili wants its guests to leave energized, happy, entertained, rejuvenated and surprised.

THE FILI SPACE

Each of the 379 guest rooms is equipped with smart TV, complimentary high-speed internet access for multiple devices, 24-hour in-room dining service, minibar and coffee and tea facility,

in-room safe, IDD telephone and voicemail, premium bath amenities, an oversized shopping bag, and premium coffee machine. The rooms have a view of the city, the sea, and the mountains.

The hotel will have a spa, swimming pools and lifeguards, fitness gym with an instructor around, babysitting services, limo and car rentals, among other amenities and services.

There will be four ballrooms of varying capacity, five function rooms, and a bridal lounge for wedding celebrations.

For dining, Fili Café will spread an extensive buffet that offers various cuisines and Filipino dishes from the different regions in the Philippines.

As a brand committed to radiate the Filipino warmth and zest for life, Fili Hotel’s Lobby Lounge will treat guests to a welcoming and relaxing haven—even before they check in.

Feel the total experience of being served, cared for, and pampered that only Fili can offer and deliver. Inviting its guests to the vibrant Queen City of the South, Fili Hotel perfectly melds adventure and luxury through undeniably authentic Filipino hospitality.

Fili is the 5-star brand of Robinsons Hotels Resorts (RHR), the hospitality arm of Robinsons Land Corporation (RLC) and one of the largest hotel companies in the Philippines with a network of 24 hotels in operation. RLC owns and operates 5 brand segments. In the international deluxe category, it has the IHG-managed Crowne Plaza Galleria and Holiday Inn Galleria, Dusit Thani Mactan Cebu, and The Westin Sonata Place Ortigas.

For its homegrown brands, there are the Summit Hotels and Resorts brand and the essential service hotel chain Go Hotels. RHR is made up of a vast community of people united by the same vision of travel and hospitality. Its hoteliers are a diverse range of people, working in their neighborhood or region, who all have something unique to share with their guests.

In the New Normal of travel, RHR is taking hygiene and cleanliness to a whole new level. For the health, safety, and security of guests and associates, step inside RHR’s Circle of Clean.

NUSTAR Resort and Casino is the flagship project of Universal Hotels and Resorts, Inc., a privately owned corporation of the Gokongwei Group focused primarily on gaming and integrated resort developments across the Philippines. For more information, log on at www.nustar.ph or email contactus@nustar.ph.