Halal products earn PHP25M at IFEX 2024

By Francis Allan L. Angelo

The Department of Trade and Industry (DTI) Halal Industry Development–Program Management Office (HID-PMO) earned PHP 25 million in actual and under negotiation sales at the International Food Expo (IFEX) Philippines 2024, held from May 10 to 12 at the World Trade Center in Pasay City.

DTI Undersecretary Carol Sanchez lauded this accomplishment, emphasizing its importance in fostering inclusive growth and national development.

“I commend the HID-PMO for their hard work and dedication in uplifting our fast-rising Halal industry. We are optimistic that Halal will continue to prosper if we continue to work together towards our goal of inclusive growth and harmonizing our international efforts,” Sanchez said in a press statement.

This year’s participation by HID-PMO, under the theme “Salu-salu,” provided a platform for 13 companies to exhibit a wide range of Halal-compliant products, including food, beverages, and pharmaceuticals.

The pavilion attracted 542 inquiries and 239 buyers, both local and international, highlighting the increasing demand for Halal products and services.

The Philippine Halal-Friendly Pavilion drew significant attention from the diplomatic community, including Malaysian Ambassador to the Philippines Dato’ Abdul Malik Melvin Castelino and Brunei Darussalam Ambassador to the Philippines Megawati Paduka Abdul.

The event was also attended by members of the Halal Export Board, industry partners like PCCI Makati and PCCI Quezon City, and various stakeholders from Halal certification bodies, academia, and consumer groups.

The success of IFEX 2024 reinforced the DTI’s commitment to promoting the Philippines as a Halal-friendly nation, with the ultimate aim of establishing the country as a Halal hub in the Asia-Pacific region and a gateway for economic expansion and access to international markets.