GCash lending arm Fuse partners with Lazada Philippines to launch cash loans for sellers

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Leading finance app GCash, through its lending arm Fuse Lending, Inc., has teamed up with pioneer e-commerce platform Lazada Philippines to help support Filipino entrepreneurs by offering cash loans to eligible platform sellers to help fuel the growth of their online businesses.

The partnership was officiated by Fuse Lending President and CEO Anthony Isidro, Fuse Chief Strategy and Product Officer Baby Aquino, GLoan Product Head Kevin Yu, and Lazada’sHead of Seller Financing Benjamin Ng at a launch ceremony recently held at Bonifacio Global City.

Fuse Lending is the first partner to fully integrate a seller loan product within the Lazada Philippines Seller Center app. The partnership allows Fuse to reach micro, small, and medium enterprises beyond the GCash platform while enabling Lazada to offer loans to its sellers.

“As we continue to grow our presence in the micro, small, and medium enterprise (MSME) sector, which is the backbone of the Philippine economy, we are glad to be Lazada Philippines’ entrusted partner in providing their extensive network of small business owners with cash loans that are easier, safer, and more convenient,” said Fuse Lending President and CEO Anthony Isidro.

GCash and Lazada Philippines piloted the program with selected sellers earlier this year, and are now looking to extend their user base over the coming months on the eCommerce platform.

The partnership is also in line with the digital roadmap of the Bangko Sentral ng Pilipinas which aims to strengthen the current landscape of digital payments and digital financial inclusion by making 50% of retail transaction volumes in the country digital. Moreover, the collaboration is a testament to the efforts of both fintech and e-commerce giants to provide effective access to a wide range of digital financial services for all, especially the underserved sectors.

“We’re excited to provide Lazada Seller Loans together with Fuse Lending and we believe this offering will give Filipino entrepreneurs more opportunities to thrive in the digital retail space. This partnership represents an important step in our shared mission: contributing towards Sustainable Development Goal 17, expanding financial access to Filipino MSMEs, and accelerating progress in the Philippines,” said Benjamin Ng, Head of Seller Financing, Lazada.