FIFA names Aleph exclusive partner for World Cup 2026 in Philippines

FIFA has named Aleph its exclusive partner to lead commercialization and multimedia distribution of the FIFA World Cup 2026 in the Philippines, the global digital advertising company announced.

The appointment designates Aleph as a single point of access for brands seeking advertising, sponsorship, and commercial opportunities across multiple media platforms in the Philippine market.

In the Philippines, Aleph also represents X, Pinterest, Reddit, and TikTok, among other digital platforms.

Anna Dy, Aleph country head for the Philippines, said the appointment represents an unprecedented opportunity for the Philippine market.

“Football has officially moved from the sidelines to the center of the Philippine sports conversation,” Dy said. “We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before.”

During the FIFA World Cup Qatar 2022, Asia achieved a digital streaming reach of over 1.19 billion viewers.

As a FIFA Media Partner, Aleph is set to deliver an all-encompassing media rollout for 2026, providing coverage across free-to-air, pay TV, digital streaming, mobile, and video-on-demand platforms.

The FIFA World Cup 2026 will mark a historic first, featuring 48 national teams competing across 104 matches over 39 days of tournament play.

The 2026 tournament will also be the last opportunity for fans around the world to see legendary players like Lionel Messi and Cristiano Ronaldo compete on football’s biggest stage.

Asia led both share of video views at 65.3% and share of hours of video viewed at 63% for digital streaming and social media globally during the FIFA World Cup 2022.