DTI launches ‘Tindahan Mo, e-Level Up Mo!’ with strong turnout

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The Department of Trade and Industry (DTI) Region VI celebrated a successful launch of its Sari-Sari Store Advancement Program (SSSAP), branded as “Tindahan Mo, e-Level Up Mo!” on June 26, 2024.

The virtual event saw the participation of 340 sari-sari store owners, surpassing the initial target of 200.

“The strong participation we’ve seen demonstrates the eagerness of our sari-sari store owners to adapt and grow in today’s digital economy,” said DTI VI Regional Director Rachel Nufable.

The highest participation was recorded from Aklan with 114 participants, followed by Iloilo with 85, Negros Occidental with 49, Antique with 36, Capiz with 29, and Guimaras with 27.

The program aims to modernize and uplift sari-sari stores through a series of online training sessions.

The first module, “e-Level Up ang Negosyo,” introduced participants to various business opportunities, including cashless payment systems, digital services, and online purchasing.

It also featured the ‘SuperStore’ app, offering promo and loyalty rewards, direct delivery options, and additional capital access.

DTI’s i-ANGAT ang Negosyo programs and services, which include financial assistance, business mentoring, and market access support, were also showcased. DTI Undersecretary for Communications Ed Sunico highlighted the program’s importance, urging sari-sari store owners to take advantage of the resources and training opportunities available.

Sari-sari stores, with over 1.3 million establishments nationwide, play a crucial role in communities by providing daily necessities to the population.

The advancement program aligns with DTI’s slogan, “ANGAT Negosyo, ASENSO Trabaho, ALAGAng Konsyumer para sa Bagong Pilipinas,” reflecting the department’s commitment to uplifting local businesses, boosting employment, and protecting consumers.

The SSSAP will continue with monthly virtual sessions until October 2024, covering topics such as online marketing, financial management, product selection, and operational optimization. These training sessions are accessible via DTI’s Facebook Page and YouTube or at local Negosyo Centers.

Photos from DTI provincial offices showed participants engaging with the program from their stores across the region, with some Negosyo Centers hosting group viewings to further facilitate access.

The enthusiastic response from local entrepreneurs underscores the program’s potential to drive digital transformation and economic growth in Western Visayas.