DTI Backs Digital Arts as Economic Driver

On March 27, the Department of Trade and Industry held the National Digital Arts Awards 2024 ceremony at the Maybank Theatre in Bonifacio Global City.

The event brought together government officials, industry leaders and young creatives to celebrate the power of digital arts.

In her keynote address, Assistant Secretary Nylah Rizza D. Bautista, supervising head of the Competitiveness and Innovation Group, emphasized the role of digital arts in shaping the Philippines’ cultural identity and economic growth.

“We have seen your works truly reflect the vibrancy, diversity and identity of our urban spaces through the lens of digital creativity,” Bautista told the finalists.

“Tonight, we celebrate not just creativity but also the significant role of digital arts in fueling economic growth.”

The 2024 National Digital Arts Awards received more than 800 entries from artists representing 65 cities nationwide.

Competitors submitted works in two categories—Digital Print Art and Motion Graphics—under the theme “City Pride,” which invited them to showcase the spirit and uniqueness of their hometowns.

Bautista cited the Philippine Statistics Authority’s latest report, which showed that the creative economy grew by 8.7% in 2024.

It contributed 7.3% to the country’s gross domestic product, valued at PHP1.94 trillion.

The creative sector also supported 7.51 million jobs, or 15.4% of the country’s total employment.

She said government strategies are focused on nurturing a skilled workforce to support the industry’s expansion.

Bautista urged young creatives to continue producing original intellectual property and pursue meaningful careers in the sector.

She described the NDAA not only as a competition but as a springboard for emerging digital artists.

Winners in Digital Print Art included “The pRide of Kankaloo” by Camarin High School in Caloocan City (Student Category) and “Butuan: Home of the Balangay” by Harrison Espina (Open Category).

In Motion Graphics, “Pagsibol” by V-Create from the University of the Cordilleras won in the Student Category, while “Butuan Balangay” by Harrison Espina won in the Open Category.

William Guido, chairman and CEO of Globaltronics and a longtime supporter of the NDAA, expressed optimism for the future of the Philippine digital arts industry.

He noted that while the country has no shortage of creative talent, recognition and institutional support have often been lacking.

Guido welcomed the increased involvement of both government and the private sector, particularly the DTI, in building a strong creative ecosystem.

He said he hopes the NDAA will continue to inspire young artists and encourage government agencies to provide platforms for growth and recognition.

Looking ahead, NDAA co-lead and Thames founder Joel Santos announced plans for the next edition of the competition, which will coincide with the Philippines hosting ASEAN in 2026.

He invited continued participation and support from the creative community and stakeholders.

Bautista reaffirmed the government’s goal of positioning the Philippines as Asia’s premier creative hub by 2030.

She said the DTI remains committed to advancing digital arts and making the Philippines a leader in global cultural and creative industries.