DAGAN ‘TA BAI! REV* Brings First VisMin Flagship in Cebu City

Cebu City is ready to lace up as REV*, the premier authenticator of brands and the ultimate destination for runners in the Philippines, is officially opening its first store outside Metro Manila located at the 2nd Level, Ayala Center Cebu, on October 21, 2025.

This expansion marks a major milestone for the brand and a significant boost for the VisMin running community, bringing a curated selection of best-in-industry products right at the heart of the Queen City of the South.

Runners will find footwear for every goal—from everyday training to race day—from leading brands like adidas, Asics, HOKA, New Balance, Nike, On, PUMA, and Saucony. Beyond shoes, the store also carries performance apparel, accessories, and nutrition from partners such as Coros, Shokz, Vamos, Crep Protect, and Nutrition Depot.

The entire launch event centers on the theme, “THE STARTING LINE,” which embodies REV*’s commitment to bringing runners to begin, restart, and keep chasing new goals, regardless of their current skill or endurance. Its message of empowerment and growth invites everyone from seasoned marathoners to individuals simply taking their first steps to celebrate the joy and challenge of movement.

To carry the “For Every Run” message to life, the launch day will kick off with a community morning run. This event invites runners to celebrate movement, forge new connections, and experience the spirit of REV* firsthand. Those who wish to be part of the inaugural 5K run are highly encouraged to secure their slots for this easy-paced event that marks the dawn of a new era for running in Cebu.

Following the morning run, participants will receive exclusive early access to the new store for special shopping hours. This is a chance to be the first to gear up with top-tier brands and immerse themselves in the full REV* experience. The main store opening program will follow, culminating in a raffle announcement where attendees can enter to win exclusive prizes from the world’s leading running brands. This full-day schedule is designed to celebrate the local community while offering unparalleled access to premium gear.

The arrival of REV* is poised to reshape the running landscape in the VisMin region, providing a dedicated hub for enthusiasts seeking unparalleled expertise and authentic gear. Runners are encouraged to follow REV*’s official social media channels for details on how to register for the community morning run and to keep updated on the launch’s activities and prizes that await them at the grand opening on October 21st.

To stay updated on the launch, community events, and product arrivals, follow REV* on Instagram @revph or Like the page on Facebook (REV PH). Gear up in-store at Level 2, Ayala Center Cebu, or shop the complete running essential selection anytime at rev.com.ph, where runners can also sign up for the REV Club to unlock exclusive member perks.

REV* is the authenticator of running brands and the ultimate destination for runners in the Philippines. Its mission is to empower runners of all levels by curating best-in-industry products and by delivering expert services and engaging events that drive the growth of running in the country.