Cebu Pacific honors OFWs in Hong Kong

Cebu Pacific marked its 25th year of serving Hong Kong by honoring five overseas Filipino workers whose work and community involvement have helped strengthen the Filipino presence in one of the airline’s longest-running international markets.

The airline presented the CEB Values Awards during the Philippine Tourism Festival organized by the OFW group Philippine Alliance.

The awards recognize individuals who embody Cebu Pacific’s core values of trust, integrity, courage, service, and best of Filipino spirit.

The recognition matters because Hong Kong is not only a major travel and business destination but also home to many Filipino workers whose remittances, care work, professional service, and community leadership support families in the Philippines and contribute to the wider economy.

For OFWs, affordable and reliable air links are more than a transport service.

They are a bridge to family reunions, emergencies, holidays, work opportunities, and continued ties with home.

“Over the past 25 years, Hong Kong has been an important part of Cebu Pacific’s international network and story. More importantly, it has been home to generations of OFWs whose hard work and dedication continue to inspire us,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.

“Through the CEB Values Awards, we recognize individuals who embody the values we aspire to live by as an airline.”

This is the second time Cebu Pacific has held the awards in Hong Kong.

Each of the five awardees received a roundtrip international ticket with a 20-kilogram baggage allowance.

Three additional roundtrip international tickets were raffled off to OFWs attending the festival, giving more overseas Filipinos a chance to reunite with loved ones or visit destinations in Cebu Pacific’s international network.

Hong Kong has been part of Cebu Pacific’s network since 2001 and remains one of its key international destinations.

The route serves OFWs as well as a growing number of leisure and business travelers.

Cebu Pacific, listed on the Philippine Stock Exchange under the ticker CEB, currently flies to 35 domestic and 26 international destinations across Asia, Australia, and the Middle East.

The airline said it continues to make air travel more accessible while connecting Filipinos wherever they are in the world.