Cebu Pacific celebrates first-time flyers with new brand film

Cebu Pacific (CEB) is celebrating the joy of first-time travel through a new two-minute brand film that captures the Filipino spirit of giving back to loved ones who have shaped their lives.

The airline said the campaign highlights how its affordable fares make it possible for more Filipinos to fulfill their families’ and friends’ travel dreams, especially for those taking to the skies for the first time.

Coinciding with the launch of the film, CEB is offering a seat sale from October 1–15, featuring select domestic and international destinations for as low as PHP 99 one-way base fare, exclusive of fees and surcharges.

The travel period for the promotion runs from October 1, 2025, to March 31, 2026, giving passengers a wide window to plan their trips ahead of the holiday and summer seasons.

“Seat sales have become hallmarks of Cebu Pacific. Every time we roll these out, we hear stories of families booking their first trips together or travelers looking forward to ticking off a new destination on their bucket list. It’s heartwarming to hear these stories, and through this film, we want to honor those who give back to their loved ones and celebrate the excitement of discovering a new destination,” said Candice Iyog, CEB Chief Marketing and Customer Experience Officer.

The short film reflects true-to-life stories of Filipinos who took advantage of CEB’s seat sales to surprise loved ones with memorable travel experiences.

From local adventures to international getaways, the airline has become a key enabler for millions of travelers taking their first flight.

Cebu Pacific said it remains committed to making air travel convenient and accessible, with its cabin crew known for their warmth and attentiveness that help first-time flyers feel comfortable during their journey.

The airline operates an extensive network of domestic and international routes from Manila, Clark, Cebu, Iloilo, and Davao, offering seamless connections across the Philippines and beyond.

Through its signature seat sales and expanding network, CEB continues to open new opportunities for travel, exploration, and connection among Filipinos.

The full brand film can be viewed online, inviting audiences to be inspired and “give the gift of travel” this holiday season through Cebu Pacific’s affordable fares and heartfelt storytelling.