46% of Filipinos Use GenAI Monthly at Work

Generative Artificial Intelligence (GenAI) is gaining momentum in the Philippines, with 46% of Filipino employees reporting monthly usage, according to Jobstreet by SEEK’s Decoding Global Talent Report 2024.

The report, conducted in collaboration with Boston Consulting Group and The Network, surveyed over 150,000 respondents globally, including 6,400 Filipino employees across diverse industries, educational backgrounds, and age groups.

Filipino employees’ adoption of GenAI surpasses the global average of 39%, with younger workers driving the trend. Among respondents aged 18-24, 64% reported monthly GenAI usage, double the rate of older age groups.

The study revealed that 50% of Filipino professionals use GenAI for writing tasks at work, while 58% utilize it for personal skill development and learning. The industries with the highest GenAI adoption rates are Digitalization and Data Sciences (71%) and Information Technology (65%).

AI’s rising influence on the workplace is widely acknowledged by Filipino employees, with 82% predicting it will transform aspects of their work. However, 35% anticipate major changes that could significantly impact or eliminate their roles.

Concerns are most pronounced among those in craft or physical work roles, with 56% expecting significant disruptions. Meanwhile, employees in technical or engineering fields appear less worried, with only 28-30% predicting no major impact on their jobs.

Despite these concerns, Filipino workers demonstrate a strong willingness to adapt. Over 70% expressed openness to reskilling, with 24% willing to do so only when necessary. Analytical and functional job-specific skills emerged as top priorities for those seeking to stay relevant in the AI-driven job market.

Most Filipino workers prefer self-paced learning methods like watching videos or engaging in self-study. Formal training programs within companies also favor video tutorials and online resources.

Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, emphasized the positive potential of AI.

“Though AI holds the potential to transform work as we know it, it’s not something we should fear. Through proper reskilling and upskilling with proper training, AI can serve as a reliable tool in bettering the way companies and organizations process their output, as well as improving efficiency among talent,” Majarocon said.

The report also highlights the importance of organizations embracing AI through targeted training and strategic partnerships. Jobstreet by SEEK recommends that employers collaborate with educational institutions, trade unions, and other stakeholders to enhance AI integration and equip employees for the evolving workplace.

For more insights, the full Decoding Global Talent Report 2024, GenAI Edition is available at Jobstreet by SEEK.