WWF-Philippines launches first-ever Earth Hour Virtual Run

In celebration of Earth Hour 2022, the Filipino running community is in for another special challenge as the World Wide Fund for Nature Philippines (WWF-Philippines) launches Earth Hour Virtual Run: Shape Our Future in partnership with Pinoy Fitness.

Starting out as a symbolic “lights out event” in Sydney in 2007, Earth Hour has grown into the world’s largest grassroots movement for the environment spanning over 192 countries and territories across the globe, which brought out more than 9.6 billion impressions, with related hashtags trending in 42 countries last year.

With the theme #ShapeOurFuture this 2022, the WWF network aims to remind the public that everyone has a role in shaping a new future for people and the planet–from taking individual steps towards living sustainably to urging companies and governments to help build a nature-positive and carbon-neutral future.

Pinoy Fitness CEO Jeff Lo shared how the local running community can utilize their platform to promote environmental conservation.

“For us in the running and fitness community, we believe that advocating for personal health should go hand-in-hand with advocating for the health of the environment. Especially since a lot of us enjoy running outdoors and on the trails that our country is blessed with,” said Lo. “Some ways the members of the fitness community have been taking measures to promote environmental conservation are through calling people’s attention to the importance of not just their personal well-being but the well-being of the environment, and pledging and participating in cause-centric events like distance and virtual runs that are aimed at raising funds for action groups on sustainability,” he added.

The virtual race, which will support the organization’s environmental conservation efforts across the country, will run from March 26 until April 22. Runners who will successfully complete 10KM, 20KM, 40KM, or 60KM cumulative distance over the course of the run will receive a special Earth Hour finishers’ kit and have the chance to bag goodies from adidas, Rustan’s, Rudy Project, Natura Yoga, virtual workout session from the Fitness Trainer Carla Piscosso, Urbanashramyoga, Pinoy Fitness, and WWF-Philippines in the special raffle.

Various social media influencers, including WWF-Philippines Ambassadors Rovilson Fernandez and Karen Ibasco, and personalities Troy Montero and Carla Piscosso are confirmed to join the run.

The Earth Hour Virtual Run: Shape Our Future is made possible by event partners Ayala Malls, Pawssion Project, SunLife Foundation, Development Society of Ateneo, Megaworld Foundation, Lemongrass Consulting. Registration will run from February 2 to April 9 through the Pinoy Fitness Atleta app. For more information, contact WWF-Philippines via email at donations@wwf.org.ph.

WWF-Philippines is set to hold more virtual events for Earth Hour 2022 which is co-presented by GCash, the leading mobile wallet in the Philippines. For more information, log on to wwf.org.ph or stay tuned to WWF-Philippines’ official social media pages for the complete lineup and schedule. This Earth Hour 2022, let’s make climate-smart choices that will help us #ShapeOurFuture.