WWF-PH teams up with KC Concepcion on sustainable consumption, production

KC Concepcion is the newest addition to the roster of personalities promoting sustainable food consumption and production as she joins World Wide Fund for Nature (WWF) Philippines’ Kawali-Kasan: A Sustainable Home Cooking Series.

The celebrity and jewelry designer is running special Kawali-Kasan episodes for the second season of her online cooking show, Kitchen Collabs, to inspire her audience to practice sustainability in their own kitchens by sharing healthy and eco-friendly recipes to try, as home cooking continues to become a popular hobby during the quarantine period. As a long-time food security advocate, Concepcion shared her excitement in using her platform not just to promote mindful consumption practices and support our local food producers, but to also fundraise for WWF-PH’s conservation projects.

“During these challenging times na may pandemic, we just want to make sure that we support those who work tirelessly for us. Frontliner din natin ang mga farmers na Pinoy dahil sila ang nagpro-provide sa atin ng ating mga vegetables, ang ating mga pagkain. Also, when you donate, we will be helping 100 Filipino kids learn more about the environment and how to protect the planet,” (During these challenging pandemic times, we just want to make sure that we support those who work tirelessly for us. Our Filipino farmers are also frontliners, because they provide us with vegetables and food), said Concepcion. 

The show, which streams live on her Instagram page, launched its first leg of special episodes last September 5. In the episode, Concepcion and fellow TV personality Karla Estrada taught viewers how to cook pinakbet. A special edit was also made available on her Youtube channel featuring Lorayne Roque, WWF-PH’s Sustainable Consumer Specialist for The Sustainable Diner Project. Roque further discussed the advocacy behind the Kawali-Kasan project.

“We wanted to show the connection of our food choices to the environment and its impact. Maganda yung we are able to connect with chefs who are also believers of this cause, kasi makikita natin na even in our own kitchen, we can bring our advocacy and make a difference, one plate at a time,” (We wanted to show the connection of our food choices to the environment and its impact. It’s great that we are able to connect with chefs who are also believers of this cause, because through them we are able to see that even in our own kitchen, we can bring our advocacy and make a difference, one plate at a time), shared Roque.

Concepcion is set to hold more special Kawali-Kasan episodes until October 2020. Visit WWF-Philippines’ official social media pages for further announcements about the succeeding line-ups and to know more about how you can help #ChangeTheEnding for our environmental frontliners and our planet.