VVS Collective celebrates women from the countryside with pop-rap crossover ‘Probinsyana’

Promising hip-hop quartet VVS Collective pays tribute to the women of the countryside whose distinct looks, effortless grace, and captivating intelligence redefine conventional standards of beauty.

On their lilting anthem “Probinsyana,” the rap crew delivers a romantic serenade for every ‘country’ lass who took their breath away in recent years.

“Probinsyana is a feel-good track which many Filipinos can relate to,” the group describes the appeal of their latest single. “It’s about searching and pursuing that dream girl who lives in the suburbs or the province. It expounds on the qualities of a province girl who’s simple yet has everything you’re looking for in a girl. With the thousands of islands that the Philippines has, the track will surely transcend to all Probinsyanas all over the country.”

What makes it extra special is their attempt to take a stand against urbanite snobbery and Manila-centrism in a song that celebrates women of all kinds, regardless of their geographical and social background.

As Gabrang puts it, “let’s face it: there’s prejudice here in Manila towards Bisaya/Probinsyano. We see people make fun of them, and sometimes, they’re treated as inferior because of the way they talk, their skin color, and their background. Probinsyana is our way to boost their confidence, and celebrate their inner beauty and captivating uniqueness. I hope it inspires them to look things differently and be proud of who they are and where they come from.”

If the sparkly, pop-infused single is any indication, VVS Collective proves that they are primed for mainstream crossover—thanks to their incredible ear for hooks and melodies, and the lyrical sincerity that they effortlessly bring to the table.

King Promdi, who is part of the hip-hop group, produced the track and incorporated a sticky, ear-candy of a chorus deserving of a viral TikTok dance. The result is a summer jam for all seasons whose catchiness is hard to ignore.

VVS Collective’s “Probinsyana” is out now on all streaming platforms via Def Jam Philippines.