Spider-Man trailer sets all-time viewership record

Sony Pictures’ Spider-Man: Brand New Day has posted what the studio is calling the biggest trailer launch in history, pulling 718.6 million views worldwide in its first 24 hours and giving the next Spider-Man film a massive early jolt ahead of its Philippine release on July 29. The 24-hour figure, attributed in the release to media analytics firm WaveMetrix, has also been reported by major entertainment trades including Deadline and Variety.

The trailer did not merely edge past the old benchmark. According to the release, it had already become the most-watched trailer ever within just eight hours of launch, reaching 373 million views globally and overtaking the previous 24-hour record of 365 million set by Deadpool & Wolverine. By the end of its first full day online, it had gone well beyond that mark, underlining just how much anticipation still trails Peter Parker’s return.

That total also pushed past another widely watched release outside film. The Brand New Day trailer exceeded the 24-hour record set by Grand Theft Auto VI, which drew 475 million views and had been billed as the biggest video launch of all time when it debuted in 2025, according to the studio release. Variety and People later reported that the trailer crossed 1 billion views overall within days, another sign that this was not just an opening-day spike.

There is context for the scale of the reaction. The trailer for Spider-Man: No Way Home generated 355.5 million views in its first 24 hours, and that film went on to earn USD 1.9 billion at the global box office, becoming one of Sony’s biggest theatrical hits. Sony’s official film page positions Brand New Day as a direct new chapter after that movie’s ending, when Peter Parker chose to erase himself from the lives and memories of those closest to him.

The new film picks up four years after the events of No Way Home. Peter is now an adult living entirely alone in a New York that no longer knows his name. He has devoted himself fully to crime-fighting as a full-time Spider-Man, but the demands of that life are starting to change him physically, while a strange new pattern of crimes points to what the release describes as one of the most powerful threats he has ever faced. Sony and Marvel’s official descriptions match that setup.

Spider-Man: Brand New Day is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, based on the Marvel comic book created by Stan Lee and Steve Ditko. Producers are Kevin Feige, Amy Pascal, Avi Arad and Rachel O’Connor, with Louis D’Esposito and David Cain serving as executive producers. The cast listed in the release includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Sony’s official materials confirm Cretton as director and Holland as the returning lead.

For Columbia Pictures and Sony, the trailer numbers are useful for more than bragging rights. They suggest Brand New Day is opening with the kind of worldwide attention that can carry a blockbuster through months of marketing. In the Philippines, where Spider-Man films have long drawn strong theatrical audiences, that makes the July 29 opening one of the more closely watched studio releases on the midyear calendar. (Photos: Columbia Pictures)