Shell empowers Filipino SMEs through award-winning fleet app

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Shell Pilipinas Corporation is empowering small and medium enterprises (SMEs) across the country through the Shell Fleet App (SFA), a first-of-its-kind mobile solution that streamlines fleet and fuel management in a secure and paperless way. Launched in 2022, the app allows business owners to manage their Shell Fleet Card, control fuel spend, track driver activity, and access real-time reports, all in one platform. By simplifying traditional processes and eliminating paperwork and manual tracking, SFA gives SMEs the ability to operate with greater ease, visibility, and efficiency.

A Digital Response to a Growing SME Sector

With SMEs comprising 99.5% of registered businesses in the Philippines, Shell saw a critical need for tools tailored to their daily challenges. The app condenses the typical fleet card application process into just five minutes and has already contributed to a tenfold increase in SME customer acquisitions. According to Deepti Behl, Global Head of SMEs GM of Digital Products & Marketing at Shell Fleet Solutions, the app helps owners reclaim their time and streamline operations. “We designed the app to empower SME owners to manage their fleets anytime, anywhere. It reduces admin work, offers peace of mind, and enables entrepreneurs to focus on growth.”

Transforming Daily Operations

From automotive to retail and construction, Shell Fleet App users from various sectors have reported positive results. Business owners describe smoother daily operations, real-time visibility of fuel spend, and faster driver and expense management, all while on the go. Their testimonials reinforce SFA as not just a convenience but a business enabler.

With its core benefits, the app is purpose-built for Filipino SMEs. Whether it’s tracking fuel usage in real time, enabling seamless automated payments, or offering savings for the purchase of Shell lubricants, the app provides everyday value while helping ease cash flow pressures for small business owners.

Recognized Across Asia for Innovation

The Shell Fleet App’s breakthrough approach has earned multiple regional and international recognitions. Most recently, it won its third award, the Stevie Award at the 2024 Asia-Pacific Stevie Awards, further cementing its status as a world-class solution for small and medium enterprises. The app was also previously named Digital Transformation Initiative of the Year for the Philippines at the 2024 Asian Oil & Gas Awards and received the User Experience of the Year for Energy at the 2022 Asian Experience Awards. These accolades highlight Shell’s commitment to digital innovation that directly improves the way businesses operate.

A Future-Focused Commitment

Shell Pilipinas remains focused on developing tech-driven tools that help Filipino entrepreneurs grow and thrive. With regular updates informed by user feedback, the Shell Fleet App continues to evolve, shaping the future of fuel and fleet management for SMEs nationwide.

The Shell Fleet App is available for download on both the Apple App Store and Google Play Store. SMEs can get started in minutes by downloading the app, signing up, and instantly unlocking access to Shell Fleet Card benefits. For more information, customers may visit the Shell Fleet Card for Small Business website or call the Shell Customer Service Hotline at +632 8878 8811.