Service Shaped By Yearly Mottos

By Herman M. Lagon

Rotary International, founded in 1905, has always been more than just a service club. It represents a timeless dedication to putting others first and a will to use action to help create a better world. The guiding principle of this vision, “Service Above Self,” has been a constant institutional refrain, connecting generations and reminding us that service is a duty and a calling.

Each year, Rotary International, through its annual theme, has introduced by the incoming president at the International Assembly, provides a clear direction for our collective efforts. These themes, which have been guiding lights for Rotarians since 1949, offer practical ideas on how Rotarians can direct their efforts, adapt to global challenges, and remain relevant in an ever-changing environment. They empower us to make a difference, no matter the circumstances.

One of the strengths of these themes lies in their adaptability. While they serve to unite all Rotary clubs, they also allow local chapters to tailor their projects to meet the specific needs of their areas. For instance, in our 91-year-old Rotary Club of Iloilo, the mother club of the 55-club Rotary International District 3850, our leadership embraced themes yearly by focusing on grassroots initiatives to uplift the underprivileged. This adaptability mirrors Rotary’s broader leadership style, which emphasizes inclusivity and responsiveness—qualities that are crucial in today’s interconnected world.

The historical context has also played a significant role in shaping Rotary’s mottos and themes, often reflecting the global climate at the time. For instance, the theme “Develop Our Resources” (1955–1956) was the first powerful motto, urging members to use their resources for the benefit of others. The theme “You Are the Key” emerged in 1985 during the heightened geopolitical tensions of the Cold War, emphasizing the need for personal action in creating peace and understanding. Similarly, “Let Service Light the Way” (1979–1980) underscored service as a ray of hope amid conflict and economic hardships.

Over the years, Rotary’s themes have continued to inspire, motivating Rotarians to tap into their inner potential for greater service during times of social transformation, as seen in “Kindle the Spark Within” (1962-1963). As the world transitioned into a more interconnected era after the Cold War, “Act with Integrity, Serve with Love, Work for Peace” (1995-1996) emphasized the need for ethical leadership. “Mankind Is Our Business” (2001–2002) reminded Rotarians of their worldwide duty to promote unity in a split society following the 9/11 attacks. More recently, in response to the difficulties the worldwide epidemic presented, mottos, including “Rotary Connects the World” (2019–2020) and “Rotary Opens Opportunities” (2020–2021), highlighted the value of connection and creativity.

The core of Rotary’s annual themes—which stress putting the needs of others first—is its relentless dedication to service. Modern leadership styles—including servant leadership—fit Rotary’s way of life and capture this selfless attitude. As one of the most successful service organizations globally, Rotary has tackled significant issues such as polio eradication, disaster relief, and community development through this altruistic approach.

Introducing new themes each year keeps Rotary’s mission dynamic and ensures its ability to respond to local and global challenges. The present theme for 2024-2025, The Magic of Rotary, continues this forward-thinking tradition by encouraging Rotarians to focus on creating positive change and fostering hope worldwide. This adaptability highlights the need for flexibility in modern society and the importance of discernment and reflection in ethical leadership decisions.

Rotary’s themes are ultimately a call to action, not only catch-phrase statements. As Rotarians, they invite us to consider how best we might serve others, act as agents of change, and live the core of “Service Above Self.” Rotary’s annual themes give a fresh direction, whether through local projects or worldwide partnerships. The secret of Rotary is this straightforward reality: by helping others, we enhance our lives and, much so, theirs.

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Doc H fondly describes himself as a ”student of and for life” who, like many others, aspires to a life-giving and why-driven world grounded in social justice and the pursuit of happiness. His views do not necessarily reflect those of the institutions he is employed or connected with.