Relevance and legacy

The 55^th anniversary of the Philippine Press Institute (PPI) has never been more significant for the print media industry as the internet, particularly social media, wreak havoc and revolutionize not only our business models but the way we write and disseminate news and information.

At a time when media is challenged not only by the powers that be but also our readers who, admittedly, are weary from the deluge of information of various sorts, the PPI refocuses the 23^rd National Press Forum to its core values and reason for being.

One is to defend press freedom at all cost. Attacks against media are not just from the outside but also within. And even the very people who serve either sound fed up or jaded by routine news on crime, corruption, and other sensational issues.

The worse form of attack we face today is vilification by our main subject – government – an institution that is supposed to uphold and protect this constitutionally guaranteed civil liberty. But just like in previous administrations, we persist and will continue to do so.

Lest we be misunderstood as holy cows, PPI also promotes ethical standards among its members. In fact, complaints against print media organizations that may have committed ethical infractions can be lodged with PPI.

But aside from these two key issues, print media must grapple with the Fourth Industrial Revolution to stay relevant and viable. Our business models must adapt with what is trending without sacrificing ethical practices and conscious production of useful and enlightening reports.

Despite these challenges, the theme of this year’s NPF is a reminder why we are here: “Governance, Media, and Democracy: Building Better Communities.”

By focusing on our role in building better communities through informative and enlightening reports, we further cement our relevance and efficacy no matter the business paragon and strategies we adopt. This is our legacy.