PHL to Showcase Sights, Culture, and Flavors at ITB Berlin 2025

The Tourism Promotions Board (TPB) Philippines and the Department of Tourism (DOT) will present the country’s diverse experiences and top destinations at the Internationale Tourismus-Börse (ITB) Berlin 2025 from March 4 to 6, 2025 in Berlin, Germany.

ITB Berlin is the world’s largest annual travel trade fair that brings together tourism professionals, industry leaders, and global destinations for networking, business opportunities, and travel exchange.

TPB Chief Operating Officer Maria Margarita Montemayor Nograles will lead the largest Philippine private sector contingent to ITB Berlin 2025, accompanied by representatives from 29 private sector tourism stakeholders and one government agency.

The Tourism Infrastructure and Export Zone Authority (TIEZA) will represent the public sector, while participating DMCs/Tour Operators include Annset Holidays, Inc., Ark Travel Express, Inc., Baron Travel Corporation, Biyaheko.Com Corporation, Blue Horizons Travel & Tours, Inc., Boracay Adventures Travel N Tours, CTPH Lifestyle and Travel Services, Earth Explorers Travel and Tours, Evasion Tropicale Travel and Tours, Intas Destination Management, Inc., Marsman Drysdale Travel, Inc., Rajah Tours Philippines, Inc., Southeast Travel Corporation, Travelite DMC Philippines, Travel Related Incentive Programmes & Services (T.R.I.P.S.) Inc., Travel Warehouse, Inc., and Uni Orient Travel Inc.

Meanwhile, participating accommodation properties are Amorita Resort, Bluewater Maribago Beach Resort, Bohol Beach Club, Euro-Pacific Resorts Inc. & Discovery World Corporation, El Nido Resorts, Hue Hotels and Resorts – Boracay and Puerto Princesa, Lihim Resorts, el Nido by Araw Hospitality Inc., Megaworld Hotels & Resorts, Misibis Resort and Hotel Management, Inc., The Bellevue Hotels and Resorts, The Funny Lion, and The Lind Boracay.

The Philippine stand will feature stunning Capiz accents, offering travel buyers an immersive gateway to iconic destinations like Siargao, Boracay, Palawan, Cebu, and Benguet, among others. Likewise, a skilled animator from Sagada will demonstrate the intricate process of traditional pottery-making, offering a glimpse into the rich craftsmanship and heritage of Ilocos and the Cordilleras.

“ITB Berlin provides an invaluable platform for us to engage with global stakeholders, highlight the unique selling points of our destinations, and position the Philippines as a premier travel choice,” said Nograles. “With a robust lineup of exhibitors, cultural activations, and business engagements, we are poised to elevate the Philippines’ presence on the global stage.”

Apart from business exchanges, the Philippines will host a Networking Night on March 4 for private stakeholders, trade buyers, DOT, and TPB officials to showcase the country’s rich cuisine and culture to the German market.

The Philippines’ presence at ITB Berlin 2025 underscores its commitment to fostering partnerships and driving sustainable growth in the global tourism industry. The delegation anticipates fruitful engagements and the establishment of lasting connections that will contribute to the continued expansion of Philippine tourism.