Philippines among top markets in Agoda’s SG60 campaign

The Philippines is one of the top Asian markets driving tourism interest in Singapore as digital travel platform Agoda launches its SG60 Celebration Campaign in time for the city-state’s 60th year of independence.

The campaign, which runs from Aug. 1 to Aug. 15, 2025, offers discounts of up to 20 percent on travel bookings, highlighting Agoda’s continued collaboration with major industry players to support tourism growth.

Agoda’s search data from April to June 2025 shows strong regional demand for Singapore, with the Philippines, Indonesia, Malaysia, South Korea, and Thailand ranking among the top source markets.

Thailand recorded the highest year-on-year growth in searches at 10 percent, signaling renewed travel momentum across Southeast Asia.

“Through our close collaboration with Singapore’s tourism authority in past years, we are using innovative, data-driven campaigns to showcase the city’s unique appeal to global travelers during the nation’s 60th year of independence,” said Andrew Smith, Agoda’s Senior Vice President of Supply.

“As Agoda celebrates 20 years in Singapore, the SG60 Celebration Campaign is a special celebration for us.”

The campaign is part of Singapore’s year-long diamond jubilee celebration and includes partnerships with top travel brands such as Resorts World Sentosa, Furama Hotels International, and Singapore Airlines, as well as Malaysia Airlines and Firefly.

Singapore’s international appeal—rooted in its multicultural identity, world-class cuisine, and luxury shopping scene—continues to attract both regional and long-haul travelers.

Search interest from Austria, Spain, and Denmark also increased year-on-year, indicating broader global demand.

“Agoda helps us attract customers from the region and beyond thanks to its wide reach and customer base,” said Mathew Chan, Regional Director of Revenue at Furama Hotels International.

“This collaboration allows us to connect with both new and returning guests from around the world. We look forward to sharing the warmth of our hospitality and creating memorable experiences for every traveler who walks through our doors.”

The SG60 campaign also highlights outbound interest, with Singaporean users on Agoda’s platform searching destinations across more than 100 countries in 2025.

China saw a 40 percent increase in year-on-year searches from Singapore, while Malaysia, Japan, and Indonesia remained the top regional destinations.

With over 6 million global listings and operations in 27 markets, Agoda leverages its technology, data, and regional partnerships to help hotel partners increase visibility and bookings.

Part of Booking Holdings and headquartered in Singapore, Agoda supports millions of travelers with localized services in 39 languages and around-the-clock customer support.

The SG60 Celebration Campaign marks Agoda’s continued push to connect travelers with exclusive deals while supporting the tourism sector’s recovery and growth in Asia and beyond.