PH Returns To The World’s Most Powerful Tech Show

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The Philippines will power up the trade show floor as it makes a comeback in Consumer Electronics Show (CES) 2025, the most powerful tech event in the world.

Under PARTNERPhilippines, a flagship program that positions the Philippines as a global business hub, an exhibit of eight tech companies will take center stage in the U.S.-based trade show that showcases the entire tech landscape in a single event on January 7 to 10 next year in Las Vegas, Nevada.

CES 2025 is a dynamic platform where the brightest luminaries, brands, and innovators across the entire tech ecosystem meet. It is seen as a perfect avenue for tech companies to showcase their products, while catching firsthand the boldest breakthroughs in electronics.

Center for International Trade Expositions and Mission (CITEM) Executive Director Leah Pulido Ocampo touted the Philippines’ second participation in CES as “a significant step to increase the Philippines’ share in the global consumer electronics market.”

“We have a strong electronics sector. For decades, the industry’s export activities have been a major economic driver of the country. So, it is only quite fitting that we put the electronics industry on top of our priority,” the export promotion head added.

The Philippine Export Development Plan 2023-2028 puts a prominent focus on targeted interventions within key Global Value Chain (GVC) clusters, building on the country’s existing capabilities to seize emerging opportunities in global markets. The plan promotes industries that cater to the country’s fundamental needs. Among the four key clusters identified is Industrial Machinery and Transport, which aims to improve opportunities in semiconductors while advancing the aerospace, automotive, and maritime sectors. This cluster supports businesses engaged in outsourced semiconductor assembly and testing, alongside promoting research and development in electronics.

In 2023, the Philippine electronics sectors saw a gradual recovery with export sales reaching USD 41.91 billion. Dwindling figures were posted during the pandemic, yet electronics remained the Philippines’ top export, accounting for 57 percent of the country’s total exports. Similarly, electronic products continue to be the Philippines’ top export in key regions including Southeast Asia, the European Union, and the Asia-Pacific. In a preliminary data released by the Philippine Statistics Authority (PSA), the Philippines exported USD 27.4 billion worth of electronic products from January to August this year.

Capitalizing on booming export activities, the Philippines’ top-tier electronics companies will showcase a spectrum of products, solutions, and technologies that cut across all categories. The Philippine delegation will likewise advocate for green revolution, espousing a culture of sustainable business and lifestyle.

For his part, Dr. Danilo Lachica, President of the Semiconductor and Electronics Industries in the Philippines Foundation, Inc. (SEIPI), is expecting a rebound for the electronics industry in 2025.

“We’re projecting a five percent growth from this year. And it’s just going to be stronger. The government has done an excellent job promoting the country, and actually taking action to resolve lingering issues that are dissuading investors to come in.” Lachica said.

Joining the country’s line up for CES this year are Airspeed; Automated Technology Philippines, Inc.; Integrated Micro-Electronics, Inc.; Ionics EMS, Inc.; Leader Electronics Philippines, Inc.; Team Pacific Corporation; Tsukiden Electronics Philippines, Inc.; Xinyx Design.

Christine Gojar, Corporate Communications Officer of Xinyx Design, underscores CES as a perfect platform to demonstrate how a Philippine-based fabless IC design solutions provider is shaping the future of technology.

“We’re excited to share with you the scope of our innovative IC design services and showcase what semiconductor design ecosystem is available in the Philippines,” Gojar added.

Urging businesses to venture with his company, Earl Lawrence Cua, Vice President for Business Development of Ionics EMS, Inc., claims that they have “extensive experience in producing technology for the largest and most innovative companies.”

“We have the latest and greatest equipment. We have incorporated and developed the smart factory into our operations and that guarantees transparency with our customers, the quality of our product, as well as the best cost,” Cua said.

The Philippine participation in CES 2025 is organized by CITEM along with the Department of Trade and Industry – Competitiveness and Innovation Group (DTI-CIG), the Philippine Economic Zone Authority (PEZA), and Semiconductor and Electronics Industries in the Philippines Foundation Inc. (SEIPI).

Catch PARTNERPhilippines as it merges innovation and sustainability to solidify the country’s position as a holistic and viable trade destination in CES 2025 at booth no. 50128, from January 7 to 10 in Las Vegas, Nevada, U.S.A.

Visit citem.gov.ph/events  to know more about the Philippine participation in CES 2025.