PDIC boosts asset disposal through strategic market engagements

The Philippine Deposit Insurance Corp. said its asset disposal performance in 2025 was driven not only by numbers, but also by strategy, innovation and market reach.

Recognizing that traditional sales channels alone were no longer sufficient in a more competitive property market, PDIC significantly expanded its marketing playbook.

Beyond newspaper advertisements, social media campaigns and media outreach, the corporation moved decisively into high-impact engagements and face-to-face platforms to bring its asset portfolio directly to the market.

In 2025, PDIC actively participated in major real estate expos and industry gatherings, turning these opportunities into deal-sourcing avenues.

At the Chamber of Real Estate and Builders’ Associations Inc. Housing Expo in Clark, Pampanga, the corporation showcased its assets-for-sale microsite to prospective investors, brokers and developers.

At the Rural Bankers Association of the Philippines Charter Anniversary Symposium in Tagaytay City, PDIC engaged directly with financial institutions and industry stakeholders, expanded its marketing network and digital asset marketplace, and strengthened buyer pipelines.

Complementing these sector-focused initiatives, PDIC also participated in two Department of Finance-government-owned and -controlled corporation caravans in 2025, in line with the national thrust of bringing government services closer to the public.

These strategies allowed PDIC to engage qualified buyers in real time, build stronger partnerships with property agents and institutional investors, increase the visibility of complex and high-value assets, and drive traffic to its fully electronic bidding portal.

Aside from high-impact engagements and collaborations, PDIC also held more public biddings during the year and implemented changes for the benefit of interested buyers.

An installment calculator was added to the PDIC Assets for Sale microsite, helping potential buyers estimate installment payments for properties they intend to acquire.

Documentary requirements were also relaxed for agricultural properties, allowing bidders to submit the required Public Agrarian Reform Officer certification after public bidding.

The 2025 results underscored the impact of this broadened approach, with PDIC successfully disposing of 257 properties and generating PHP 298.6 million in recoveries.

While this represented a more moderate outcome than in 2024, it reflected resilience amid shifting market dynamics and highlighted the corporation’s marketing innovations.

More importantly, 2025 marked a strategic pivot for PDIC from passive listings to proactive market engagement.

By tapping in-person expos and major symposia as added strategies in its asset marketing ecosystem, the corporation expanded its investor base and positioned itself for stronger performance moving forward.

Successful asset disposal helps increase the chances that creditors and uninsured depositors will recover their funds and investments in closed banks.

It also contributes to financial stability by channeling investments, savings and capital back into the economy.

The Philippine Deposit Insurance Corp. was established on June 22, 1963, under Republic Act 3591 to protect depositors and help maintain stability in the financial system.

PDIC is an attached agency of the Bangko Sentral ng Pilipinas and a member of the Financial Sector Forum, the Financial Stability Coordination Council, and the Financial Inclusion Steering Committee.