PDIC awareness rises to 31% among Filipino adults

Awareness of the Philippine Deposit Insurance Corporation rose sharply in 2025, with 31% of Filipino adults now aware that the agency serves as the government institution that safeguards bank deposits, according to a nationwide survey conducted by NielsenIQ Philippines, Inc. for the PDIC.

The 2025 nationwide public awareness and reputation survey, or NPARS, showed a significant increase from the 18% awareness level recorded in 2024, reflecting what the PDIC described as progress in its efforts to educate the public about deposit insurance.

The survey also pointed to a continuing need for stronger public awareness and stakeholder engagement, particularly among groups with limited access to formal banking services.

NPARS is designed to measure public awareness of the PDIC and stakeholder affinity toward the corporation.

The 2025 survey gathered insights from 1,500 respondents aged 18 and above across the Philippines.

Results showed that awareness of the PDIC was highest among people with banking experience, individuals in higher income brackets, and residents in the Visayas.

The survey also found that awareness remained low among unbanked populations, lower-income groups, and communities in Mindanao, underscoring the need for expanded outreach.

Traditional media, particularly television, emerged as the most influential source of information about the PDIC.

Social media platforms such as Facebook ranked next among sources of information, followed by word-of-mouth.

The findings give the PDIC a clearer basis for refining its communication strategies and reaching audiences through the platforms they use most.

The PDIC said NPARS aligns with global best practices in deposit insurance operations, particularly the Core Principles for Effective Deposit Insurance Systems set by the International Association of Deposit Insurers.

The Core Principle on public awareness emphasizes continuous monitoring and independent evaluation of public awareness initiatives.

By conducting the survey, the PDIC said it demonstrates its commitment to best practices and measurable public impact.

The corporation said its core mission remains the protection of depositors and the promotion of financial stability.

Depositors are insured up to the maximum deposit insurance coverage of PHP 1 million per depositor, per bank.

Deposit insurance provided by the PDIC is a government policy and financial safety net that protects bank depositors regardless of the condition of their banks.

Beyond depositor protection, the PDIC said it continues to carry out information campaigns and educational initiatives to help the public make informed financial decisions.

The agency said these efforts also reinforce the importance of saving within the formal banking system.

The PDIC was established on June 22, 1963, under Republic Act 3591 to protect depositors and help maintain stability in the financial system.

The corporation is an attached agency of the Bangko Sentral ng Pilipinas.

It is also a member of the Financial Sector Forum, the Financial Stability Coordination Council, and the Financial Inclusion Steering Committee.

More information on the PDIC and deposit insurance is available at www.pdic.gov.ph and www.facebook.com/OfficialPDIC.