Iloilo City props up MICE

The City of Love is back to business in an effort geared towards economic recovery.

The Iloilo City Meetings Incentives Conventions Events (MICE) Center recently conducted a workshop on retooling the industry.

“The goal is to harness community’s support and collaboration in order to combat the negative impact of COVID-19 pandemic as well as to enhance our capacities to survive economically,” MICE Center Director Salvador D. Sarabia, Jr. stressed.

“We will develop economic-health strategic plans, programs and activities as we sail through the pandemic storm. We should be knowledgeable of the city’s own perspectives for the MICE industry, products and services,” he added.

MICE Center sought the suggestions of multi-sectoral stakeholders in the drafting of project implementation plans.

“Despite the pandemic, we are trying to have a sense of urgency that will hopefully help us rise from this very challenging phase of our development,” Sarabia said.

The private sector-led lloilo MICE Alliance also presented a new marketing strategy for re-opening of local tourism in a recent meeting with Mayor Jerry Treñas.

It was crafted as a result of a series of workshops conducted by United States Agency for International Development (USAID) in September.

“The proposed brand identity describes Iloilo as a smart and livable city and a premier MICE destination that offers a holistic experience to tourists,” USAID Philippines stated.

 

Treñas also shared the various initiatives and partnerships done by the City Government to ensure health and safety.

Moving forward to the new normal, the Iloilo MICE Alliance will launch several activities to further promote Iloilo City as a top-of-mind MICE player may it be for on-ground, hybrid, or virtual events.

It has re-launched its “Meet New in Iloilo” campaign from last year’s successful “Meet You in Iloilo” as it has become a valuable group in promoting Iloilo City as a premier MICE destination. (Iloilo City PIO/Photo by Iloilo City MICE Center)