Hotel101 to build 429-room hotel in Milan, Italy

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Hotel101 Global Holdings Corp. has signed definitive binding agreements for the development of a new 429-room hotel in Milan, Italy—marking its second Hotel101 project in Europe and a key step in its global expansion strategy.

The project will rise on a 1.4-hectare prime site in San Donato Milanese, just seven minutes from Milan Linate Airport (LIN), and is expected to generate approximately EUR 85.8 million (PHP 5.8 billion) in sales revenue once fully sold.

Hotel101-Milan will bring the brand’s signature “condotel” model to one of Europe’s most dynamic cities, aiming to become one of the three largest hotels in the Milan metropolitan area by room count.

“DTI is truly making it happen for Filipinos. These figures reflect the strong inflow of high-value investments that strengthen our economy,” said Ma. Cristina A. Roque, Secretary of the Department of Trade and Industry (DTI), referring to the broader investment environment. “But we will not slow down.”

Located in San Donato Milanese, the site is home to ENI headquarters and is approximately 8.4 kilometers southeast of the Duomo di Milano. Its strategic location along the Autostrada del Sole (A1) positions it for high accessibility to major cities, including Bologna, Florence, Rome, and Naples.

The hotel will be just 7.1 kilometers from Linate Airport—servicing 10.6 million passengers in 2024—and around 4 kilometers from the Metro Milano San Donato station, providing a 12-minute direct subway ride to the Duomo and central Milan attractions.

Hotel101-Milan is scheduled for completion by 2028. The development is expected to boost Milan’s local economy through job creation, tourism, and foreign investment, while offering a hassle-free hotel unit ownership opportunity to both domestic and international buyers.

Consistent with Hotel101’s global standards, the Milan property will offer 4-star amenities at affordable rates, including 24/7 reception, modern rooms, all-day dining, a 25-meter lap pool, gym, business center, function rooms, a children’s pool and playground, parking, luggage storage, and other guest conveniences.

The project will feature energy-efficient systems, solar panels, and community-oriented amenities, aligning with Hotel101 Global’s sustainability commitments. Development is subject to national, regional, and municipal approvals.

Listed on the Nasdaq Stock Exchange (HBNB), Hotel101 Global has a market capitalization of USD 1.9 billion (PHP 112 billion) as of Nov. 27, 2025. It is the only Philippine company with a subsidiary listed on Nasdaq.

Hotel101’s business model generates revenue through both pre-selling of hotel units during construction and long-term recurring income from daily hotel operations.

Aside from the Milan project, Hotel101 Global is currently developing projects in Hokkaido (Japan), Madrid (Spain), and Los Angeles (USA), while also managing nine Hotel101-branded properties in the Philippines.

In May 2025, the company also signed a joint venture agreement with Saudi Arabia’s Horizon Group to develop up to 10 hotels in the Kingdom.

Hotel101 aspires to operate 1 million rooms across 100 countries, with 25 priority markets identified for medium-term expansion.

As a subsidiary of DoubleDragon Corporation (PSE: DD), Hotel101 is part of a broader vision to create one of the Philippines’ most exportable and scalable global brands.

“The DoubleDragon team is committed to putting in the necessary hard work, entrepreneurial grit, and perseverance towards this vision and eventually aims to make Hotel101 a truly global brand operating in various jurisdictions worldwide, and eventually bring a pinch of pride and honor to our fellow Filipino countrymen,” the company said.