Hotel101 opens Madrid hotel, first overseas venture

DoubleDragon Corp.’s hospitality unit opened its 680-room Hotel101-Madrid to the public on March 10, marking what the company described as the first time a Filipino homegrown hotel brand has begun operating overseas.

Guests can book rooms starting March 10 through the Hotel101 app and several hotel booking platforms, according to Hotel101 Global Holdings Corp., the DoubleDragon subsidiary behind the project.

The opening gives DoubleDragon and Hotel101 Global their first recurring foreign-currency revenue stream from hotel operations outside the Philippines beginning March 10, 2026.

The company said the Madrid property is expected to support its broader push to become a significant generator of USD inflows for the Philippine economy through overseas hotel operations.

Hotel101 Global Holdings Corp., which trades on Nasdaq under the ticker HBNB, said Hotel101-Madrid is its first project in Europe and the first property in its international operating footprint.

The hotel is located in Valdebebas, a fast-developing district in Madrid that is beside Ciudad Real Madrid, the training complex of Spanish football giant Real Madrid, and near the new Madrid Formula 1 circuit. Official Formula 1 and circuit materials show the Spanish Grand Prix is scheduled to be held in Madrid from 2026, with the race site centered around IFEMA Madrid and the Valdebebas area.

The property is also positioned minutes from Madrid-Barajas International Airport, across from a train station and near IFEMA, one of Spain’s largest convention and exhibition venues, giving it access to airport, rail and event traffic.

That location places the hotel within reach of leisure travelers, business delegates and sports fans visiting Madrid, one of Europe’s busiest tourism and events markets.

Hotel101 Global highlighted three location advantages for the property.

First, it cited a prime Valdebebas position with direct proximity to Madrid-Barajas Airport and IFEMA, along with public transport links and access to the city center.

Second, it pointed to the hotel’s location beside Ciudad Real Madrid and close to the new Formula 1 Madrid Grand Prix circuit, which the company said gives it a distinct advantage for sports fans and major-event visitors.

Third, it said the site offers proximity to major attractions and events, making it a practical base for tourists, business travelers and attendees of large gatherings in the Spanish capital.

Hotel101-Madrid carries the brand’s standard “HappyRoom” format, with each unit equipped with a kitchenette.

The hotel also offers what the company described as four-star amenities at affordable prices, including swimming pools, function rooms, a business center, a full-size gym, a convenience store, a laundry room, more than 200 parking spaces and a 24/7 reception desk.

Its all-day dining outlet, HBNB Kitchen, is operated by Grupo La Sucursal of Valencia, which Hotel101 Global described as an award-winning food and hospitality group.

The company said the Madrid property is designed to deliver the same Hotel101 guest experience found across its portfolio worldwide, a key feature of its standardized hospitality model.

With 680 rooms, Hotel101 Global said the Madrid property ranks among the five largest hotels in Spain by room count.

The company said the hotel is now operational and is expected to begin contributing recurring revenue as part of Hotel101 Global’s international expansion strategy.

Hotel101 Global described itself as an asset-light, prop-tech hospitality platform built around a standardized “condotel” business model.

Under that model, the company said it earns revenue twice: first through the advance sale of individual hotel units during construction, and second through long-term recurring income from day-to-day hotel operations.

As of March 9, 2026, Hotel101 Global said it had an approximate market capitalization of USD 1.9 billion, or about PHP 113 billion.

The company has set a long-term target of operating 1 million rooms in 100 countries, with expansion expected to be driven largely by joint ventures and licensing agreements with local developers.

For DoubleDragon, the Madrid opening extends a property portfolio that the company said has surpassed 1.5 million square meters in roughly a decade.

That portfolio includes provincial community malls across Luzon, the Visayas and Mindanao, office buildings in Metro Manila, hotels in the Philippines and overseas, and warehouse complexes around the country.

DoubleDragon said it is among the few companies operating modern community malls in provincial areas as far as Cotabato City, Koronadal City, Dipolog City in Zamboanga del Norte, and Isulan, Sultan Kudarat.

The company also said it has commercial investments in Basilan and Sulu in the Bangsamoro Autonomous Region, which it said reflect its strategy of bringing commercial development deeper into the countryside.

DoubleDragon said it expects Hotel101’s asset-light model to become one of the Philippines’ major exported homegrown business formats, with the potential to generate significant USD inflows over time.

The Madrid launch comes as Philippine companies increasingly look overseas for new revenue streams, particularly in sectors where standardized operating formats can be replicated across markets.

For Hotel101, the test in Madrid is whether a Filipino-developed hospitality model can scale in a competitive European city while drawing demand from tourism, conventions and global sporting events.

Sources: Hotel101 Global Holdings Corp. press release; Nasdaq market data for HBNB; official Madrid Formula 1 circuit and Formula 1 materials on the 2026 Madrid race.