Honda Philippines Inc. Names Mr. Takeshi Kobayashi as New President, Strengthens Global Vision

Honda Philippines, Inc. (HPI) is pleased to announce the appointment of Mr. Takeshi Kobayashi as its new President, effective April 2025.

Mr. Kobayashi brings with him a wealth of experience cultivated over more than 25 years at Honda, having held leadership roles across Japan and Europe. His deep understanding of the global motorcycle business and strong strategic insight are expected to drive HPI to new heights.

He began his career at Honda Motor Co., Ltd. in 1999 within the Human Resource Division before transitioning to Japan’s Domestic Motorcycle Sales Division. Over the years, he took on progressively senior roles across Honda’s regional and global operations. He served in the Overseas Operations Office handling a significant tenure in Europe, including key positions at Honda Motor Europe Ltd. As his career progressed, Mr. Kobayashi took on responsibilities within the Motorcycle Division’s Regional Operations for Europe. He later returned to Honda Motor Co., Ltd. to lead sales strategy for global motorcycle operations. Most recently, he served as Director of Honda Motorcycle & Scooter India Pvt. Ltd. from 2022 to early 2025, where he played a key role in this company in contributing the highest sales volume among the Global Honda Genpo in the last fiscal year.

With his appointment, HPI looks forward to leveraging Mr. Kobayashi’s global experience to deepen its connection with the Filipino riding community. His leadership and expertise are expected to bring innovations that resonate with the unique needs and aspirations of the Filipino riding community, delivering mobility solutions that empower everyday journeys, uplift lives, and spark new dreams across the nation. With a guiding force of Global Brand Slogan; Honda The Power of Dreams, How We Move you. Create, Transcend, Augment, Honda Philippines Inc. will remain committed to moving people forward and turning aspirations into reality.

As HPI moves into this exciting new chapter, it remains steadfast in its commitment to working hand-in-hand with its valued stakeholders, including government partners, suppliers, and dealers, who play a vital role in driving the company’s continued growth and impact.

Sharing his thoughts on his new role, Mr. Kobayashi stated: “I am honored to join Honda Philippines, Inc. and serve one of the most passionate motorcycle communities in the world. As we aim to exceed 1 million sales and production for motorcycles (combined ICE and EV) to further expand our market share, as well as enhance our Power Products Business, we will strengthen our product lineup strategy and introduce them through exciting launch concepts suitable for Filipino customers. This will be supported by effective ATL (Above-The-Line) and BTL (Below-The-Line) activities and Customer Service Operations to provide the best customer experience for Honda Motorcycle and Power Products.

For more information, visit www.hondaph.com. Stay updated on Honda’s newest products and promos by following Honda Philippines, Inc. on Facebook at facebook.com/hondaph, Instagram at instagram.com/hondaph_mc/, YouTube at Honda Philippines_Motorcycle, and TikTok at tiktok.com/@hondaphilippines. For inquiries, contact (02)-8581-6700 to 6799, and 0917-884-6632.