GMA Network Tops TV, Digital, and Film in 2024

GMA Network strengthened its lead in Philippine media in 2024, dominating across television, radio, digital, and film despite economic headwinds.

At the virtual Annual Stockholders’ Meeting on May 21, President and CEO Gilberto R. Duavit Jr. emphasized GMA’s resilience and continued dominance.

“We retained our position as the convincingly dominant TV broadcast network in the country,” Duavit said.

Based on Nielsen’s National Urban TV Audience Measurement, GMA’s flagship channel averaged 5.1 rating points, ahead of TV5’s 1.9 and sister channel GTV’s 1.2.

GMA also led Nielsen’s Philippine National TV Audience Measurement, scoring a 4.7 average, besting TV5’s 1.7 and GTV’s 1.1.

GMA programs occupied 26 of the top 30 shows in NUTAM and 27 in PHINTAM, led by the multi-awarded “Kapuso Mo, Jessica Soho.”

Among the top 25 news and public affairs programs, 19 were from GMA, with “24 Oras” and “24 Oras Weekend” trailing “Kapuso Mo, Jessica Soho.”

In radio, Super Radyo DZBB 594 kHz captured a 43.4% audience share, while DWLS 97.1 Forever! posted 50.5%, leading Mega Manila per Nielsen RAM data.

GMA stations also topped listenership in Iloilo and Baguio, according to Nielsen’s Q4 2024 Key Cities RAM.

GMA Regional TV newscasts—including One North Central Luzon and One Mindanao—reached a combined 20 million viewers nationwide.

Digitally, GMA was the highest-ranking Southeast Asian media firm in Tubular Labs’ leaderboard for 11 months, placing between 15th and 20th globally.

Across Facebook, YouTube and TikTok, GMA amassed 45.5 billion video views in 2024.

GMANetwork.com led all Filipino publishers in local rankings for five months and in global rankings for three months in the second half of 2024, according to SimilarWeb.

GMA’s digital platforms saw a 14% year-on-year growth in subscribers, followers, users, and revenue.

In film, GMA Pictures scored major hits, including “Green Bones,” winner at the 50th Metro Manila Film Festival, and “Balota,” a Cinemalaya top-grosser and critical success.

Co-produced with Star Cinema, “Hello, Love, Again” became the highest-grossing Filipino film of all time.

Licensed hits included “Firefly” on Prime Video, and “Pulang Araw” and “Balota” on Netflix, with “Everything About My Wife” also set for release.

GMA reported PHP2.065 billion in net income after tax in 2024, down 35% year-on-year, with revenues of PHP17.565 billion, a 6% decrease.

Operating expenses rose slightly by 2% to PHP14.386 billion, including a one-time Collective Bargaining Agreement cost of PHP118.62 million.

The Network expanded its reach by commissioning eight new digital terrestrial TV stations and upgrading one analog station, totaling 115 nationwide.

“As we go forward, no effort is spared toward achieving our objective of value optimization in the broadcast and digital spaces,” Duavit said.