Globe unveils new customer experiences, digital services
Globe leaders at the latest The Blueprint by Globe, where the company unveiled new ways to make connectivity more convenient, rewarding and personal for customers. (Globe photo)
By Mariela Angella Oladive
By Mariela Angella Oladive
GLOBE Telecom Inc. unveiled new customer experiences, digital partnerships and service offerings through the latest edition of The Blueprint by Globe in August, highlighting its efforts to make connectivity more personalized and useful in customers’ daily lives.
The latest Blueprint focused on helping customers get more value from their connectivity through easier access to services, more relevant offers, added benefits and experiences tailored to their interests.
The event builds on earlier Blueprint editions this year, which examined the growing role of connectivity in helping Filipinos work, learn, earn, move and stay connected with the people they care about.
Globe Chief Marketing Officer KD Dizon said customers’ connectivity needs vary depending on the situation.
“Connectivity means different things at different moments for every customer. Sometimes it’s about being able to reach someone when it matters, while other times it’s about making everyday tasks easier or simply enjoying more of what they love,” Dizon said.
She said Globe is working to better understand these needs while strengthening the systems and applications customers use.
“Our goal is to understand those moments and make the Globe experience work around them, strengthening the systems and applications customers use, making them more dependable and reliable,” she stressed.
As part of the effort, Globe introduced Globe Circle, a program designed for customers who use both its mobile and home connectivity services.
Members can receive additional benefits, rewards and experiences based on their relationship with the company.
Globe also announced the return of 917 GDay 2026, its annual customer celebration featuring rewards and activities for subscribers.
The company also presented new offerings covering roaming, home internet and digital lifestyle services.
These included partnerships with ReelShort, a short-form entertainment platform; Strava, a fitness platform; and Meta AI.
Globe introduced new roaming options for customers traveling abroad, while its home internet offers provide additional choices for households seeking greater flexibility.
The Blueprint also featured Green GSM, an all-electric ride-hailing service using VinFast electric vehicles.
The service gives customers access to electric mobility while supporting drivers participating in the shift toward electric transportation.
Meanwhile, Globe’s mobile brand TM is marking its 25th anniversary with a yearlong program of activities and rewards.
Nationwide TeaM Fair caravans will bring games, activities and prizes to communities, culminating in the TeaM Fair Concert on Sept. 12 featuring Dionela and SB19.
Through the latest Blueprint, Globe presented initiatives spanning telecommunications, digital entertainment, fitness, travel, home connectivity and mobility, reflecting the expanding ways customers can use its services in their everyday lives.
Comments (0)
LEAVE A REPLY
No comments yet
Be the first to share your thoughts!
Related Articles
DTI, Converge launch AI hub for Philippine MSMEs
The Department of Trade and Industry, in partnership with Converge ICT Solutions Inc., is expanding support for micro, small and medium enterprises and local startups through the DTI AI and Scale Up Center, where entrepreneurs can test artificial intelligence tools, showcase products, and develop strategies to grow their businesses. The initiative seeks to lower the
BIR pushes predictable tax rules to strengthen business confidence
Bureau of Internal Revenue Commissioner Charlito Martin R. Mendoza is pushing for a tax administration built on predictability, simplicity, fairness, and partnership as the government seeks to make compliance less burdensome while maintaining effective revenue collection. For taxpayers and businesses, the reforms could reduce the costs and uncertainty caused by inconsistent interpretations, lengthy procedures, and
Coop Chamber organizes 2028 vote for policy influence
The Philippine Chamber of Cooperatives Inc. is seeking to turn its grassroots economic network into an organized political constituency, launching a 2028 senatorial initiative aimed at influencing national policies on cooperative governance, taxation, agriculture, transport, and local development. The push matters beyond electoral politics because rules governing cooperatives affect the savings, credit access, livelihoods, farm