Franchising to Drive Philippine Economic Growth, MSME Expansion

Department of Trade and Industry (DTI) Secretary Cristina A. Roque spotlighted the Philippine franchising sector’s strong potential to drive national economic growth by accelerating micro, small and medium enterprise (MSME) expansion and creating thousands of sustainable jobs for Filipinos.

In her speech today at Franchise Asia Philippines 2025, Roque said, “At the DTI, we recognize franchising as a powerful engine for economic development. It is a proven pathway for MSMEs to earn higher profits and reach greater heights.”

Roque asserted that the franchising sector is integral to President Ferdinand R. Marcos Jr.’s “Bagong Pilipinas” vision—a nation driven by job creation and entrepreneurial spirit.

She highlighted franchising as a practical tool that empowers aspiring entrepreneurs through access to business models, brand recognition and ongoing support.

“It is my honor to stand before you today at the opening of Franchise Asia Philippines 2025. This gathering is a vibrant testament to the dynamism and resilience of the Philippine franchising sector, a key pillar in uplifting MSMEs toward achieving the Marcos administration’s goal of creating a vibrant and sustainable economy,” she said.

To strengthen this momentum, the DTI is actively implementing initiatives aimed at facilitating business expansion and nurturing a supportive environment for both local and international stakeholders.

Among these efforts is the DTI’s Small Business Corp. program of zero-interest loans, which includes a one-year grace period on principal payments for qualified franchisees.

Recognizing the significant potential of overseas Filipino workers (OFWs), the DTI is promoting franchising as a promising investment avenue, both in host countries and upon their return to the Philippines.

This offers OFWs a viable path toward long-term reintegration and enhanced financial stability.

Roque also emphasized that the Philippines remains a compelling destination for investment, with the franchising sector offering immense opportunities for inclusive and sustained growth.

She noted that events such as Franchise Asia Philippines serve as vital platforms to highlight Filipino ingenuity alongside global brands in the market.

She commended the Philippine Franchise Association for its consistent delivery of a world-class expo, which continues to elevate the country’s standing as a premier franchise hub in the region.

In closing, Roque urged all stakeholders to embrace unity and shared success.

She stressed the need for collaboration to unlock opportunities, create jobs and build a more prosperous future for all Filipinos, envisioning a “Bagong Pilipinas” where no one is left behind.