Ford Iloilo opens expanded Santa Barbara dealership

By Mariela Angella Oladive

Ford Philippines, in partnership with Fairlane Automotive Ventures Inc. (FAVI), has inaugurated the newly relocated Ford Iloilo, reinforcing its commitment to delivering an enhanced ownership and after-sales experience for customers in Western Visayas.

Located along Benigno Aquino Jr. Avenue in Cabugao Sur, Santa Barbara, the expanded dealership sits on more than 5,000 square meters of lot area and over 6,000 square meters of floor area.

The facility is housed in a two-story building with a roof deck designed to accommodate both sales and after-sales operations.

The new Ford Iloilo features a modern showroom that can display up to 10 vehicles, more than double the capacity of its former site.

It also has 16 service bays, twice the previous number, allowing faster and more efficient maintenance and repair services for customers.

“Ford Iloilo reflects the strength of our partnership with FAVI and our shared goal of serving our customers better,” said Pedro Simoes, managing director of Ford Philippines.

“With a larger facility in a more strategic location in a growing market like Iloilo, we are better equipped to support our customers’ evolving needs and bring the Ford ownership experience closer to the community,” he added.

Andre Borromeo, general manager of Fairlane Automotive Ventures Inc., said the new facility underscores the dealership’s long-term commitment to customers in Iloilo and nearby areas.

“We are proud to officially inaugurate Ford Iloilo and to welcome our customers to a bigger and better dealership, reflecting our dedication to quality and reliable service,” Borromeo said.

Beyond its upgraded facilities, Ford Iloilo has earned recognition for service excellence after ranking among Ford Philippines’ top three service customer satisfaction performers for 2024.

The inauguration ceremony was attended by Francisco Eizmendi, chairman of the board, Max Borromeo, president of the Borromeo Motoring Group, and Paolo Borromeo, chief operating officer of Dearboral Motors.

Also present were Santa Barbara Mayor Dennis Superficial, Vice Mayor Ramon Sullano, and 2nd District Rep. Dr. Kathy Gorriceta, along with her husband, Mike Gorriceta.

Following its official opening, Ford Iloilo is set to roll out a series of activities, exclusive offers, and hands-on experiences to further enhance the Ford ownership experience in the region.

Ford Iloilo is open Monday to Saturday from 8 a.m. to 5 p.m. and can be reached at 0917-633-6515 or through its official Facebook page.