Elevating customer experience: LANDBANK Inaugurates ‘Phygital’ Branch

CAGAYAN DE ORO CITY, Misamis Oriental – LANDBANK continues to elevate and redefine banking with the inauguration of its ‘phygital’ branch, highlighting the Bank’s commitment to delivering a more modern, convenient, and delightful customer experience.

The LANDBANK Masterson Phygital Branch features a refreshed look and a blend of high-touch and high-tech banking, that provide an efficient fusion of physical and digital services to clients.

LANDBANK President and CEO Lynette V. Ortiz led the inauguration of the Masterson Phygital Branch located at the Misamis Oriental Corporate Center, Block 62, Lot 1, Xavier Estates Commercial Area, Masterson Avenue, Upper Balulang, Cagayan de Oro City (CDO) on 12 December 2024.

“The LANDBANK Masterson Phygital Branch blends the warmth and reliability of traditional banking with the agility and convenience of digital innovation. This inauguration is in step with reimagining the LANDBANK banking experience, ensuring that financial services are more accessible and aligned with the evolving needs of our customers,” said LANDBANK President and CEO Lynette V. Ortiz.

The LANDBANK Masterson Phygital Branch features self-service machines such as ATMs and Cash Deposit Machines that allow clients to perform transactions quickly with options for card, cardless, and biometric authentication.

The Branch is also equipped with the LANDBANK Easy Access (LEA) system, which is an enhanced queuing management system that eliminates the need for filling out forms. It likewise has the LANDBANK Digital Online Banking System (DOBS) which streamlines account opening for a hassle-free start to financial management.

The Masterson Phygital Branch also has an explore zone with meeting pods to provide clients with personalized assistance and opportunity to learn about LANDBANK’s wide range of products and services tailored to meet their financial goals.

Following the Masterson Phygital Branch, LANDBANK is soon to launch two other phygital branches in Amlan, Negros Oriental and in Makati City in Manila.

The branch also complements the operations of eleven other LANDBANK branches and branch-lite units in Balingasag, Puerto, Gingoog, Velez, Capistrano, Limketkai, Carmen, CDO Centro, CDO Cogon, and El Salvador City, including the Claveria Agri-Hub.

LANDBANK remains steadfast in its commitment to provide clients with enhanced and personalized services—ensuring a banking experience that’s convenient, efficient, and focused on customer needs, empowering Filipinos to reach their financial goals.