DTI trains 60 Iloilo 7-Eleven managers on consumer rights

ILOILO CITY – The Department of Trade and Industry (DTI) Iloilo held a learning session on frontline service and consumer rights for 60 store managers and officers from 7-Eleven branches in Iloilo on Nov. 10, 2026.

The participants were the second batch of 7-Eleven personnel to attend the session conducted by DTI Iloilo’s Consumer Protection Division.

Romil F. Maro, a senior trade and industry development specialist at DTI Iloilo, discussed frontline service, the proper handling of consumer concerns, and the protection of consumer rights during customer interactions.

The session also emphasized the responsibility of businesses and their frontline personnel to provide fair, transparent and customer-oriented service.

Participants had an opportunity to strengthen their understanding of consumer protection principles and apply them when handling customer inquiries, complaints and other concerns.

DTI Iloilo said the continuing initiative supports its partnership with businesses in promoting responsible practices, consumer awareness and better frontline service.

The agency said equipping businesses with a deeper understanding of consumer rights and responsibilities contributes to a more responsive and accountable marketplace.