DTI Fully Enforces E-Commerce Law and Seller Liability

The Department of Trade and Industry announced that Republic Act 11967, or the Internet Transactions Act of 2023, is now fully in effect following the end of its transitory period on June 20.

The law introduces strict rules and immediate liabilities for all online merchants and digital platforms.

The DTI now has authority to issue takedown orders for online listings offering illegal goods or services.

Digital platforms may be held solidarily liable with sellers if they fail to act against violations on their sites.

Effective immediately, all e-marketplaces, e-retailers and online merchants must disclose the price, brand name, description, condition and seller contact details for all goods and services.

Platforms must also maintain fair consumer redress systems, secure payment methods and strong data protection practices.

“In line with President Marcos’ directive to build a safe and inclusive digital economy, the full implementation of the Internet Transactions Act is a promise fulfilled to the Filipino people,” said Trade Secretary Cristina A. Roque.

“Our goal is to give every Filipino consumer peace of mind when shopping online and to protect legitimate entrepreneurs and MSMEs from unfair competition and illicit trade,” she added.

To ensure compliance, the DTI, through its E-Commerce Bureau, is authorized to issue subpoenas requiring individuals or businesses to submit documents for investigations.

The Department clarified that its powers support, but do not override, the authority of other regulatory agencies over specific goods or services.

The law is backed by Joint Administrative Order 24-03, its Implementing Rules and Regulations, issued on May 24, 2024.

The IRR were jointly crafted by the DTI, the departments of Information and Communications Technology, Agriculture, and Health, along with the Bangko Sentral ng Pilipinas and the National Privacy Commission.

The DTI is also developing a Philippine E-Commerce Trustmark, a visible seal for verified and compliant online businesses.

The Department urges consumers, sellers and platforms to comply with the new rules.

For inquiries, contact the E-Commerce Bureau at ecommerce@dti.gov.ph or (+632) 7791.3282.

Official announcements and updates are available on the Department’s verified social media accounts @DTI.Philippines.