DTI-6 Ensures Ample Supply of Noche Buena Items

By Mariela Angella Oladive

The Department of Trade and Industry Region 6 (DTI-6) has assured the public of a stable and sufficient supply of Noche Buena products, a key element of the Filipino holiday tradition, to ensure worry-free celebrations.

“This year, we are monitoring 236 stock keeping units (SKUs) from 20 manufacturers. We are pleased to inform everyone that these supplies are stable and widely available through the coordinated efforts of retailers and manufacturers,” said Atty. Jazer Miranda, Officer-in-Charge of DTI-6’s Consumer Protection Division, during a press conference on December 5.

DTI-6 has released a price guide for Noche Buena products, along with a list of certified products and brands, available on its official website and social media pages.

Of the monitored items, 121 retained their prices, 13 saw decreases, while 104 experienced price hikes.

“Price adjustments are capped at no more than 10%. For instance, ham prices increased by PHP1.00 to PHP30.00, depending on the size and brand,” Miranda explained.

The increases were attributed to rising costs of raw materials such as meat, wheat, packaging, logistics, and manpower. Manufacturers have committed to maintaining these prices until December 31, 2024.

DTI-6 is monitoring over 200 establishments, including supermarkets and grocery stores, to ensure compliance with suggested retail prices (SRPs).

Although Noche Buena products are not classified as basic or prime commodities under the Philippine Price Act (Republic Act 7581), establishments are expected to adhere to the DTI’s price guide.

To help consumers maximize their holiday shopping, Miranda shared practical tips:

• Compare prices across stores for the best deals.
• Check product labels, including expiration dates and price tags.
• Ensure product quality to avoid counterfeits.
• Shop early to secure better options and avoid crowds.

“There are items with long expiration dates. Buyers can start purchasing now instead of waiting for the rush. Shopping early means better choices and fewer crowds,” Miranda said.

He also encouraged consumers to support locally produced items to boost the region’s micro, small, and medium enterprises (MSMEs).

Consumers encountering issues with pricing or product quality can report concerns through DTI-6’s Consumer Care email or regional offices.