Communication, Tech Key to Solving Real Estate Challenges

In the rapidly evolving real estate landscape, innovation and customer-centricity have become essential for market leaders.

At delaware Philippines’ recent “Industry Brunch and Learn” event titled Transforming Real Estate: Utilizing SAP S/4HANA for Digital Innovation and Market Leadership, experts discussed how digital transformation can reshape the sector, emphasizing the role of technology and communication in addressing challenges and enhancing customer experiences.

Despite numerous growth opportunities, the real estate industry faces setbacks that hinder organizations from fully capitalizing on them.

Carl Dy, property guru and author, highlighted during his keynote speech that internal hurdles, rather than external factors like competition, are often the primary challenges.

“The real hurdles often lie within overburdened employees, inefficient processes, and poor communication. These issues not only affect the workforce but also lead to subpar customer experiences, eroding trust and loyalty,” Dy said.

Dy identified communication gaps as a critical pain point throughout the customer journey. Delayed responses from agents or a lack of updates post-purchase can significantly frustrate customers. He urged real estate companies to move from a sales-centric approach to one focused on fostering long-term relationships through improved communication, transparency, and strategic use of technology.

Aldin Anos, delaware industry leader for real estate, agreed. He emphasized how delaware and SAP S/4HANA can partner with real estate organizations to address these industry-specific challenges.

“Technology is a powerful enabler, and its effectiveness is amplified when paired with process improvements and a cultural shift within organizations. Many real estate companies still rely on outdated systems and manual processes, leading to inefficiencies and errors that hinder growth,” said Anos.

Anos pointed out that SAP S/4HANA offers a comprehensive suite of tools tailored to meet the specific needs of real estate businesses. From project management to financial accounting and customer relationship management, SAP S/4HANA can streamline operations, reduce errors, and enhance the customer experience.

“These customized solutions are what delaware offers. We want to help industry leaders realize that addressing unique challenges in the real estate industry—such as portfolio management, contract and lease management, and third-party management—through technology and communication can be a win for both the customer and the business,” said Rosette Carrao, partner and delivery head of delaware Philippines.

Simone Pigason, senior vice president for customer success at delaware Philippines, echoed this sentiment. She emphasized that while technology can transform processes, it is not a complete solution to every challenge.

“The real estate industry landscape is changing, but the need for a people-first perspective remains. The key is not just in adopting technology, but in rethinking processes and strategies to fully leverage its capabilities. Those who embrace both will be well-positioned to lead the industry into the future,” said Pigason.

The event was attended by over 31 participants from major real estate players, including PNB Holdings Corporation, Robinsons Land Corporation, Greenfield Development Corporation, San Miguel Properties, JG Summit Group of Companies, DATEM Incorporated, Trans Asia Construction Development Corporation, and Spectrum Properties. It aimed to address key pain points in the industry and demonstrate how SAP S/4HANA can revolutionize management practices through digital transformation, offering actionable strategies and successful case studies.

For more information about delaware’s solutions and services, visit their website at https://www.delaware.pro/en-ph.