COMCO Mundo kicks off 2026 with SEA alliance launch

COMCO Mundo has officially launched the Southeast Asia Communications Agencies Network (SEA CAN) Alliance, bringing together leading independent agencies across the region to form a unified ecosystem focused on cross-border collaboration, authentic storytelling, and regional impact.

The SEA CAN Alliance includes founding members from six key Southeast Asian markets: Agrakom PR in Indonesia, Ink PR in Malaysia, COMCO Southeast Asia in the Philippines and Singapore, 2COMMU in Thailand, and Chi Communications in Vietnam.

The alliance is spearheaded by COMCO Mundo League of Enterprises’ Interregional President and Group Chief Executive Ferdinand L. Bondoy, who also serves as the Lead Convener of the SEA CAN Alliance.

“With SEA CAN Alliance, we are building more than just a network; we are creating an ecosystem that connects local expertise with regional synergy, reinforcing excellence in the communications industry,” said Bondoy.

“Our goal is to empower independent agencies to grow together, share strengths, and deliver world-class communication campaigns rooted in authentic Southeast Asian perspectives.”

The SEA CAN Alliance offers members a platform to combine local insights with regional strategy, enabling collaborative campaigns that reflect the cultural nuances and diverse identities across Southeast Asia.

Each member agency brings localized market knowledge to the alliance. From Indonesia, Agrakom PR is led by Managing Director Hana Budiono; Managing Director Manimaran Ambalaghan heads Malaysia’s Ink PR; COMCO Southeast Asia – Pilipinas is under Vice President for Business Operations and Managing Director/Partner Rachel Syfargo; COMCO Southeast Asia – Singapore is led by Managing Director and Business Administrator/Partner Ampy Corpus; Sineenart Sinchai manages Thailand’s 2COMMU; and Managing Director and Founder Lai Thuy Chi lead Chi Communications in Vietnam.

Through this alliance, SEA CAN Alliance by COMCO Mundo enables its members to leverage local insights and strengths while thoroughly collaborating across borders to deliver communication strategies that drive meaningful connections and measurable impact across Southeast Asia and beyond.

Southeast Asia’s communications and marketing landscape is rapidly evolving, driven by digital transformation, cultural convergence, and a growing need for human-centered storytelling. SEA CAN Alliance was born out of this dynamic environment, providing a strategic framework for cross-border collaboration, where each member contributes its unique market expertise to help brands and organizations navigate complex audiences and cultural nuances.

The SEA CAN Alliance by COMCO Mundo partners show their support for the One Southeast Asia advocacy, championing regional identity, environmental sustainability, and youth engagement across the region.

Beyond building business and creative collaborations, SEA CAN Alliance by COMCO Mundo also advances its regional advocacy through One Southeast Asia, a communications initiative that aims to champion regional identity, environmental sustainability, and youth engagement.

Initially, through the collaboration of media partners, influencers, content creators, and other storytellers, One Southeast Asia amplifies stories that inspire unity, shared purpose, and a deeper appreciation for the region’s collective identity, environmental resources, and empowered youth.

The SEA CAN Alliance will also roll out and support initiatives that promote environmental protection and conservation, and actively engage with the youth in building a stronger, more united Southeast Asian identity.

As the communications landscape continues to evolve, SEA CAN Alliance by COMCO Mundo stands as a testament to the power of synergy among independent players, proving that with collaboration, creativity, and shared purpose, agencies can make Southeast Asian stories resonate across the world.